data analytics

How we track customer costs in Mixpanel

Mixpanel Updates Jun 14 2018

How we track customer costs in Mixpanel

For Mixpanel, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes into maintaining the most stable, reliable and fast user analytics platform, well, that’s what the infrastructure team does. It’s the . . .

What it takes for users to form habits and other insights from SaaS product experts

Trends Oct 31 2017

What it takes for users to form habits and other insights from SaaS product experts

If a SaaS product is a house (it’s not literally, this is a metaphor), then usage and retention are the foundation — a necessary, but insufficient base upon which a successful product can be built. Are enough people using your . . .

George Xing shares the data strategy behind Lyft’s explosive growth

Data  / Grow & Tell Aug 17 2017

George Xing shares the data strategy behind Lyft’s explosive growth

When it comes to talking data strategy, George Xing doesn’t mince words: “Data analysts do more than just produce ‘interesting insights.’’’ Companies should be able to measure the performance of their data and analytics teams quantitatively. Like any other employee, . . .

With product data integrity, the truth is relative

Customer Stories  / Data Jun 26 2017

With product data integrity, the truth is relative

While giving a talk on how to build data integrity as a product manager, Rob Versaw, the Director of Mobile Apps at Overstock.com, showed a picture of green rolling hills in front of Utah’s snow-capped Mount Timpanogos. How would you . . .

Mixpanel’s game theory: Does icing the kicker work?

Data Nov 22 2016

Mixpanel’s game theory: Does icing the kicker work?

Mixpanel analyzed fifteen years’ worth of in-game NFL data to settle, once and for all, whether icing the kicker ever makes a difference in a game’s outcome.


Mixpanel Decodes the NFL

Data Oct 20 2016

Mixpanel Decodes the NFL

NFL ratings are fumbling, and Thursday night games are taking the biggest hit. Will 10 years of NFL data confirm what football fans have always known?

Autotrack for web: Collect everything, track anything

Mixpanel Updates Aug 24 2016

Autotrack for web: Collect everything, track anything

Autotrack for web is an easy way to add events and collect retroactive data without technical skills. You will never have to worry about waiting for your developer to track metrics again.


Tags

a/b testing acquisition activation analytics community tip customer customer data data data analytics data science Developer empathy engagement enterprise Fintech growth implementation innovation innovators leadership machine learning marketing media metrics mixpanel customer Mobile app mobile development mobile gaming notifications optimization product product analytics Product Launch product management product managers reputation retention SaaS silicon valley Startup tips trends user analytics UX venture capital

Become a member

Receive our newsletter to stay on top of the latest posts.