data analytics

How our engineers make Mixpanel faster and more reliable

Mixpanel Updates Dec 13 2018

How our engineers make Mixpanel faster and more reliable

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so does the volume of data they want to analyze in order to build great products, and as those things scale . . .

What is Big Data Analytics?

Data Dec 11 2018

What is Big Data Analytics?

Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers’ preferences in fine detail. These analytical insights help . . .

What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

Mixpanel Office Hours with Coinbase Recap

Customer Stories Jul 20 2018

Mixpanel Office Hours with Coinbase Recap

2017 was the year cryptocurrency went mainstream. Amid the growing pains, as digital currency empires rose and fell, Coinbase has stood up for stability and order. As Director of Data Science and Risk at Coinbase, Soups’ responsibility is to make . . .

How we track customer costs in Mixpanel

Mixpanel Updates Jun 14 2018

How we track customer costs in Mixpanel

For Mixpanel, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes into maintaining the most stable, reliable and fast user analytics platform, well, that’s what the infrastructure team does. It’s the . . .

What it takes for users to form habits and other insights from SaaS product experts

Trends Oct 31 2017

What it takes for users to form habits and other insights from SaaS product experts

If a SaaS product is a house (it’s not literally, this is a metaphor), then usage and retention are the foundation — a necessary, but insufficient base upon which a successful product can be built. Are enough people using your . . .

George Xing shares the data strategy behind Lyft’s explosive growth

Data  / Grow & Tell Aug 17 2017

George Xing shares the data strategy behind Lyft’s explosive growth

When it comes to talking data strategy, George Xing doesn’t mince words: “Data analysts do more than just produce ‘interesting insights.’’’ Companies should be able to measure the performance of their data and analytics teams quantitatively. Like any other employee, . . .

With product data integrity, the truth is relative

Customer Stories  / Data Jun 26 2017

With product data integrity, the truth is relative

While giving a talk on how to build data integrity as a product manager, Rob Versaw, the Director of Mobile Apps at Overstock.com, showed a picture of green rolling hills in front of Utah’s snow-capped Mount Timpanogos. How would you . . .

Mixpanel’s game theory: Does icing the kicker work?

Data Nov 22 2016

Mixpanel’s game theory: Does icing the kicker work?

Mixpanel analyzed fifteen years’ worth of in-game NFL data to settle, once and for all, whether icing the kicker ever makes a difference in a game’s outcome.


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