data analytics

13 must-measure UX metrics for healthtech

Data  / Innovators  / Product Advice May 4 2019

13 must-measure UX metrics for healthtech

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Although the healthcare industry has been notoriously slow . . .

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Data  / Growth  / Innovators May 3 2019

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Al Harnisch is the Vice President of Growth at Prolific Interactive. Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. He and his team have . . .

Why you’re better off exporting your data to Redshift Spectrum, instead of Redshift

Data  / Product Updates Apr 24 2019

Why you’re better off exporting your data to Redshift Spectrum, instead of Redshift

I’m a Software Engineer at Mixpanel, working on our data export pipeline. My focus is on making it as easy as possible to send the data you collect in Mixpanel, to your destination of choice. A couple of months ago, . . .

Why a codeless implementation will let you down

Community Tips Mar 5 2019

Why a codeless implementation will let you down

Missing important data is one of the most frustrating things in analytics – because it prevents you from quickly getting the answers you need. Among the many reasons you might not have the data you need, two common issues stand . . .

Save engineering time on your data warehouse pipeline

Data  / Product Updates Feb 5 2019

Save engineering time on your data warehouse pipeline

We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and Amazon S3. In this post, we’ll outline how this can save you time and engineering resources, and why our customers call it . . .

Why we decided to retire our most popular report

Mixpanel Updates  / Product Updates Jan 14 2019

Why we decided to retire our most popular report

Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, and until recently, it was the report that greeted users when they logged in. It answered literally millions (35.3 million, . . .

Mixpanel now runs 50% faster than before – here’s how we did it.

Mixpanel Updates Dec 13 2018

Mixpanel now runs 50% faster than before – here’s how we did it.

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so does the volume of data they want to analyze in order to build great products, and as those things scale . . .

What is Big Data Analytics?

Data Dec 11 2018

What is Big Data Analytics?

Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers’ preferences in fine detail. These analytical insights help . . .

What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

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