What if I told you that most seed-stage startups—even those at the forefront of AI—are way behind on analytics? The reason is obvious: When you’re a small team, like we are at Consensus, you have a million things to prioritize, so …
When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
In my 10 years of working with big data and partnering with thousands of different customers across nearly every industry, …
With our recent release of Warehouse Connectors, we've made it easier than ever to automatically pull data from your source-of-truth …
Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d …
I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …
Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
