Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers' preferences in fine detail. These analytical insights help …
Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, …
Luckily for marketers, there is no international statute against misrepresenting data in a business setting. If there were, many could …
A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a …
Alpha Founder & CEO Thor Ernstsson’s career in tech started with a move from Iceland to Alabama, so suffice it …
Webster’s Dictionary defines trust as: “Confidence; a reliance or resting of the mind on the integrity, veracity, justice, friendship or …
Mobile devices drive one-third of global eCommerce sales and that share is growing. As consumers purchase more and more from …
At Mixpanel, we know that tracking user behavior on a single app or website doesn’t provide a complete picture of …
This recap originally appeared on Zuora's blog and was written by Jayne Scuncio. Moments of inspiration can be elusive, but for many …
Who are your app’s users? They’re people just like you and me. They have busy lives, friends, daily commutes, and …
Raise your hand if you think what you’re doing in data is actually aligned with the needs of the business. On …
“Raise your hand if you use Docker,” asked Marshall Reaves Louis, Mixpanel Machine Learning Engineer and notable host of Mixpanel …
“We believe that happiness starts with being your real self,” says Ulas Bardak, CTO of Whisper. “That's what sets us …
“It’s not whether you get knocked down, it’s whether you get up.” – Vince Lombardi The 2016 NFL season is off to a …
Games have been a constant throughout Arjun Lall’s life. He attributes his early fondness for computers to games like Reader Rabbit and Math Blaster. …
“Stats are for losers. The final score is for winners.” - Bill Belichick Before you ask: No, we’re not disavowing statistics. We’re just …
It was a sandal, and although it had traveled a very long way, it revealed virtually no sign of distress. Situated in …
