data

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

Customer Stories Feb 13 2019

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

By 2015, Matthew Black was a veteran of the startup world. He’d founded two companies; one exited successfully (“a cool ride”), one didn’t (“a colossal failure”). He was ready for a new challenge. His plan, as he recounted to us . . .

How Skillshare did three months of data cleanup in one week

Customer Stories Jan 25 2019

How Skillshare did three months of data cleanup in one week

Skillshare is an online learning community for creators with classes covering forward-thinking topics in design, innovation, and entrepreneurship. They have millions of members that use their platform to learn cutting-edge skills, network with peers and discover new opportunities. That’s all . . .

Mixpanel now runs 50% faster than before – here’s how we did it.

Mixpanel Updates Dec 13 2018

Mixpanel now runs 50% faster than before – here’s how we did it.

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so does the volume of data they want to analyze in order to build great products, and as those things scale . . .

What is Big Data Analytics?

Data Dec 11 2018

What is Big Data Analytics?

Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers’ preferences in fine detail. These analytical insights help . . .

What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

How and when to calculate statistical significance

Community Tips  / Data Oct 3 2018

How and when to calculate statistical significance

Luckily for marketers, there is no international statute against misrepresenting data in a business setting. If there were, many could be found guilty of such intolerable crimes as fuzzy math, data-dredging, and the particularly pernicious sin of p-hacking, the last . . .

How to use Benchmarks data to understand your users

Data Sep 26 2018

How to use Benchmarks data to understand your users

In the past year, we released a Product Benchmarks Report as well as two reports specifically focusing on Media & Entertainment and Financial Services. (Look for reports on Retail & E-commerce and SaaS in the not too distant future). We . . .

Our engineers’ commit histories show what working at Mixpanel is like

Data Aug 30 2018

Our engineers’ commit histories show what working at Mixpanel is like

A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a user can get to work answering whatever questions they have. So, when I found myself with a little time to . . .

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

Customer Stories Aug 7 2018

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

In August of 2015, Vanity Fair ran an article castigating hookup culture. The author prophesized a “dating apocalypse” and decried the multifarious dating apps of the day. The article pointed a finger at, among others, Hinge for “swiping romance from . . .

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