data

4 development pitfalls to avoid with an agile growth strategy

Data  / Growth  / Innovators May 3 2019

4 development pitfalls to avoid with an agile growth strategy

Al Harnisch is the Vice President of Growth at Prolific Interactive. Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. He and his team have . . .

Why you’re better off exporting your data to Redshift Spectrum, instead of Redshift

Data  / Product Updates Apr 24 2019

Why you’re better off exporting your data to Redshift Spectrum, instead of Redshift

I’m a Software Engineer at Mixpanel, working on our data export pipeline. My focus is on making it as easy as possible to send the data you collect in Mixpanel, to your destination of choice. A couple of months ago, . . .

The Anatomy of User Behavior

Data  / Growth Mar 21 2019

The Anatomy of User Behavior

Understanding how people use your product begins with tracking their actions It all starts with a single user taking a simple action: finding a video in a feed and tapping play, running a report in a business tool, navigating to . . .

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

Customer Stories Feb 13 2019

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

By 2015, Matthew Black was a veteran of the startup world. He’d founded two companies; one exited successfully (“a cool ride”), one didn’t (“a colossal failure”). He was ready for a new challenge. His plan, as he recounted to us . . .

Save engineering time on your data warehouse pipeline

Data  / Product Updates Feb 5 2019

Save engineering time on your data warehouse pipeline

We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and Amazon S3. In this post, we’ll outline how this can save you time and engineering resources, and why our customers call it . . .

How Skillshare did three months of data cleanup in one week

Customer Stories Jan 25 2019

How Skillshare did three months of data cleanup in one week

Skillshare is an online learning community for creators with classes covering forward-thinking topics in design, innovation, and entrepreneurship. They have millions of members that use their platform to learn cutting-edge skills, network with peers and discover new opportunities. That’s all . . .

Mixpanel now runs 50% faster than before – here’s how we did it.

Mixpanel Updates Dec 13 2018

Mixpanel now runs 50% faster than before – here’s how we did it.

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so does the volume of data they want to analyze in order to build great products, and as those things scale . . .

What is Big Data Analytics?

Data Dec 11 2018

What is Big Data Analytics?

Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers’ preferences in fine detail. These analytical insights help . . .

What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

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