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Product Analytics

What is Big Data Analytics?

Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers' preferences in fine detail. These analytical insights help …

Christopher Gillespie

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Product & Growth Tips

The difference between product analytics and marketing analytics—and why you need both

Inside Mixpanel

Introducing the Mixpanel Modeling Layer: data superpowers for product teams

Product & Growth Tips

Identifying Growth KPIs that are leading indicators of product success

Inside Mixpanel

12 things you [probably] didn’t know you could do with Mixpanel

Product & Growth Tips

The difference between BI and product analytics – and why you need both

Inside Mixpanel

Introducing the Mixpanel Collective Technology Partner Program

Product Foundations

Avoiding data fallacies and biases: Simpson’s paradox and the importance of segmenting data

Product Analytics

Collection, analysis, action: A beginner’s guide to the product stack