We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re now ready to… write copy. If you think I’m being extreme, just wait until you read the rest of this post. …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …
It takes a great degree of knowledge and talent to be a good data practitioner. But it’s an entirely different …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
When asked if they use or are comfortable with product analytics, most designers I know look away like a dog …
Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
Annotations in Mixpanel offer context about time; they are “comments” within your project’s timeline and add helpful hints for all …
As a product manager, it can be a natural impulse to implement product analytics tracking on each new feature or …
If you want to leverage data to generate great insights about how customers are using your product, getting that data …