data

How our engineers make Mixpanel faster and more reliable

Mixpanel Updates Dec 13 2018

How our engineers make Mixpanel faster and more reliable

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so does the volume of data they want to analyze in order to build great products, and as those things scale . . .

What is Big Data Analytics?

Data Dec 11 2018

What is Big Data Analytics?

Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers’ preferences in fine detail. These analytical insights help . . .

What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

How and when to calculate statistical significance

Community Tips  / Data Oct 3 2018

How and when to calculate statistical significance

Luckily for marketers, there is no international statute against misrepresenting data in a business setting. If there were, many could be found guilty of such intolerable crimes as fuzzy math, data-dredging, and the particularly pernicious sin of p-hacking, the last . . .

How to use Benchmarks data to understand your users

Data Sep 26 2018

How to use Benchmarks data to understand your users

In the past year, we released a Product Benchmarks Report as well as two reports specifically focusing on Media & Entertainment and Financial Services. (Look for reports on Retail & E-commerce and SaaS in the not too distant future). We . . .

Our engineers’ commit histories show what working at Mixpanel is like

Data Aug 30 2018

Our engineers’ commit histories show what working at Mixpanel is like

A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a user can get to work answering whatever questions they have. So, when I found myself with a little time to . . .

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

Customer Stories Aug 7 2018

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

In August of 2015, Vanity Fair ran an article castigating hookup culture. The author prophesized a “dating apocalypse” and decried the multifarious dating apps of the day. The article pointed a finger at, among others, Hinge for “swiping romance from . . .

A comprehensive guide to behavioral analytics

Product Aug 1 2018

A comprehensive guide to behavioral analytics

What is behavioral analytics?  Behavioral analytics is a tool that reveals the actions users take within a digital product. It organizes raw event data such as clicks into a timeline of each user’s behavior, also known as a user journey. . . .

A complete buyer’s guide to user analytics tools

Product Advice Jul 18 2018

A complete buyer’s guide to user analytics tools

What is a user analytics tool? A user analytics tool reveals the actions users take within a digital product. It ties those users to the events they trigger and tracks their breadcrumb trail through the website or app. Teams can . . .

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