data

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

Customer Stories Aug 7 2018

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

In August of 2015, Vanity Fair ran an article castigating hookup culture. The author prophesized a “dating apocalypse” and decried the multifarious dating apps of the day. The article pointed a finger at, among others, Hinge for “swiping romance from . . .

A guide to behavioral analytics

Product Aug 1 2018

A guide to behavioral analytics

What is behavioral analytics?  Behavioral analytics is a tool that reveals the actions users take within a digital product. It captures and organizes raw event data into a timeline for each user’s behavior, also known as a user journey. Teams . . .

A complete buyer’s guide to user analytics tools

Product Advice Jul 18 2018

A complete buyer’s guide to user analytics tools

What is a user analytics tool? A user analytics tool reveals the actions users take within a digital product. It ties those users to the events they trigger and tracks their breadcrumb trail through the website or app. Teams can . . .

Meet two companies using data to combat environmental destruction

Data Jul 3 2018

Meet two companies using data to combat environmental destruction

If the environment were in a boxing match with capitalism, it wouldn’t exactly be winning. But rather than fomenting guilt, a few companies are taking a systems-level look at ecological issues and applying design thinking principles to nudge the economy . . .

8 Lessons I Learned From 8 CMOs

Data Jun 27 2018

8 Lessons I Learned From 8 CMOs

First, I know you’re here for the quick-hit CMO lessons, and we’ll get to that (or you can just skim down for them, which is fine, too!). But I want to share how I got them, since I think it . . .

How we track customer costs in Mixpanel

Mixpanel Updates Jun 14 2018

How we track customer costs in Mixpanel

For Mixpanel, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes into maintaining the most stable, reliable and fast user analytics platform, well, that’s what the infrastructure team does. It’s the . . .

Mixpanel support wants to know the question behind your question

Data Apr 24 2018

Mixpanel support wants to know the question behind your question

Ask Mixpanel support engineers about their life and work and a few things quickly become clear: 1) The support team takes data very seriously; 2) their new recruits are voracious learners; 3) most prefer to work with people who are . . .

Univision’s Tyla Mayo is over apps

Data Apr 19 2018

Univision’s Tyla Mayo is over apps

Tyla Mayo spent time at the Los Angeles Times and Fox before moving to Univision where she is now a Director Revenue Product Operations for the Fusion Media Group. She’s been immersed in the worlds of digital content, advertising and media products, . . .

What product managers can learn from stand-up comedians

Innovators Feb 8 2018

What product managers can learn from stand-up comedians

Alpha Founder & CEO Thor Ernstsson’s career in tech started with a move from Iceland to Alabama, so suffice it to say he’s unafraid of taking risks. From there, he joined the startup scene, where he’s been for the past . . .

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