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Is Machine Learning the Big Bad Wolf of Media? Whisper doesn’t think so.

“We believe that happiness starts with being your real self,” says Ulas Bardak, CTO of Whisper. “That's what sets us apart from other platforms. We have a strong focus on authenticity.” It’s not often you hear a chief technology officer …

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The difference between product analytics and marketing analytics—and why you need both

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New in Mixpanel: limitless segmentation with Lookup Tables

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Identifying Growth KPIs that are leading indicators of product success

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12 things you [probably] didn’t know you could do with Mixpanel

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Experimentation isn’t an add-on: Why you need a strong A/B testing solution in your data stack

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I’ve helped build 5 startups. Here’s how I use product analytics to cut costs—and headaches.

Inside Mixpanel

Funnel analysis: How to find and fix conversion problems

Product Foundations

Identifying Growth KPIs that are leading indicators of product success