What if I told you that most seed-stage startups—even those at the forefront of AI—are way behind on analytics? The reason is obvious: When you’re a small team, like we are at Consensus, you have a million things to prioritize, so …
Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d …
You have to know your customers well to run a successful ecommerce product or business. Take it from us: We’ve …
We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …
If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …
Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
In the digital, remote-first world we’re all working in today, IRL time with colleagues and partners has become precious. In …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …
Let’s be honest, product analytics can be an expensive business. The root cause is that doing complex queries over billions or …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
Partho Ghosh calls himself "customer-obsessed." It only takes a few minutes of talking with him about what he's up to …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with …
