Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported that funding rounds for private companies have dropped 53% year-over-year. If your startup is vying for an investment when there …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …
Let’s be honest, product analytics can be an expensive business. The root cause is that doing complex queries over billions or …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
Partho Ghosh calls himself "customer-obsessed." It only takes a few minutes of talking with him about what he's up to …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with …
The last time we sat down to speak with Andrew Chen, we were inside the offices of Uber, just feet …
In 2009, when Mixpanel was founded, the world was in a period of uncertainty and still facing the Great Recession. …
Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do …
Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the …
Is your business growing at a healthy rate? Conversion analysis holds a big part of the answer. By studying how …
“Going product-led” has emerged as a super popular growth strategy across many industries. Despite its booming popularity, the principles of …
Product intelligence is the process of gathering, analyzing, and acting on data about how people use your product. The process …
Mary was only two clicks away from making a purchase. After 30 minutes of browsing on her iPad, she was …
What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to …
