growth

Choosing product metrics that matter

Growth  / Product Advice May 5 2019

Choosing product metrics that matter

I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies and improving data-informed decision making. One of the most common questions I receive is, “what are the right metrics to . . .

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Data  / Growth  / Innovators May 3 2019

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Al Harnisch is the Vice President of Growth at Prolific Interactive. Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. He and his team have . . .

How to use Mixpanel to drive your website KPIs

Growth  / Mixpanel Updates Jan 22 2019

How to use Mixpanel to drive your website KPIs

In my role as the Website Marketing Manager at Mixpanel, I am responsible for creating and maintaining a great user experience for our site visitors, while also supporting Mixpanel’s growth efforts by filling the sales pipeline with qualified leads. To . . .

Yardley Ip’s lessons for stand-out PMs and the teams who need them

Product Advice Feb 15 2018

Yardley Ip’s lessons for stand-out PMs and the teams who need them

Yardley Ip is the General Manager at Trulia, a Zillow Group brand, and co-founder of Women in Product, an organization that supports women builders and leaders in product through mentorship, events, and community-building. She joined us at our Women in . . .

With the right data and communication strategy, companies can keep the focus on customers

Growth Jan 30 2018

With the right data and communication strategy, companies can keep the focus on customers

By now, most of us have at least heard a synopsis of the 5,000-word blog post written about Google’s failure to innovate. In it, former Google employee Steve Yegge laments that the company has become too obsessed with its competitors and, . . .

Zuora’s CIO Alvina Antar on IT for success at scale

Grow & Tell Sep 7 2017

Zuora’s CIO Alvina Antar on IT for success at scale

Whatever you might have heard about tech’s tenure problem doesn’t apply here: Alvina Antar spent seventeen years at Dell, starting out as an engineer and eventually heading up IT’s Mergers & Acquisitions department. There, she built global technology teams from . . .

George Xing shares the data strategy behind Lyft’s explosive growth

Data  / Grow & Tell Aug 17 2017

George Xing shares the data strategy behind Lyft’s explosive growth

When it comes to talking data strategy, George Xing doesn’t mince words: “Data analysts do more than just produce ‘interesting insights.’’’ Companies should be able to measure the performance of their data and analytics teams quantitatively. Like any other employee, . . .

With product data integrity, the truth is relative

Customer Stories  / Data Jun 26 2017

With product data integrity, the truth is relative

While giving a talk on how to build data integrity as a product manager, Rob Versaw, the Director of Mobile Apps at Overstock.com, showed a picture of green rolling hills in front of Utah’s snow-capped Mount Timpanogos. How would you . . .

Why this BCG Digital Ventures leader is product-managing himself

Product Feb 2 2017

Why this BCG Digital Ventures leader is product-managing himself

2017 is where thought becomes action. My New Year’s resolution is to maintain a personal KPI dashboard, in the hopes that it might even sharpen my professional acuity as a PM.

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