Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers by way of video games, he was having fun crunching together object-oriented scripts in HyperCard. Today, as the co-founder and CEO …
Let’s be honest, product analytics can be an expensive business. The root cause is that doing complex queries over billions or …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
Partho Ghosh calls himself "customer-obsessed." It only takes a few minutes of talking with him about what he's up to …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with …
The last time we sat down to speak with Andrew Chen, we were inside the offices of Uber, just feet …
In 2009, when Mixpanel was founded, the world was in a period of uncertainty and still facing the Great Recession. …
Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do …
Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the …
Is your business growing at a healthy rate? Conversion analysis holds a big part of the answer. By studying how …
“Going product-led” has emerged as a super popular growth strategy across many industries. Despite its booming popularity, the principles of …
Product intelligence is the process of gathering, analyzing, and acting on data about how people use your product. The process …
Mary was only two clicks away from making a purchase. After 30 minutes of browsing on her iPad, she was …
What do you do when you just know your plan is working, but can’t prove it? Whether you’re trying to …
I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies …
Churn analytics is the process of measuring the rate at which customers quit the product, site, or service. It answers …
