There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, the choice all boils down to one, all-encompassing thing: What is my return on investment (ROI) for this tool? We’ve built …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making …
At Mixpanel, we've made progress on our mission to streamline the purchasing process for customers by posting our pricing publicly …
We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
