We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible for companies of all sizes to get started with product analytics. The problem we’ve seen across B2B software at large …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
Annotations in Mixpanel offer context about time; they are “comments” within your project’s timeline and add helpful hints for all …
When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with …
As a product manager, it can be a natural impulse to implement product analytics tracking on each new feature or …
If you want to leverage data to generate great insights about how customers are using your product, getting that data …
Engineers are always looking for ways to differentiate themselves. Not only can niche expertise lock down employability, but it can …
Product analytics tools help teams understand mission-critical metrics so they can transform data into actionable insights that improve the user …
Product teams evaluating Mixpanel often ask us: how long does it take to implement? And, what are my options for …
Imagine you join a company to run a mobile app. You want to build a sign-up funnel to see where …
After almost two years of building products at Kickstarter, Ellen Chisa started feeling restless. She had left her mark on …
Mixpanel's Live View report displays events coming into your Mixpanel project in real time. Live View is an extremely useful …
