If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured by our decisions and how we show up in the world. Strange times. Today's brands are built differently: They're open, collaborative, …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible …
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …
Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …
At Mixpanel, we believe in builders (engineers, product managers, and designers). Their most precious resource is time. We want to …
All startups should be using product analytics to understand their users and build products and features that their users love. …
Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), …
As with many roles in the tech industry, there's been a stubborn gap in female representation in product. According to …
Table of ContentsThe problem with defining product-market fitIn search of quantitative indicators of product-market fit6 things about measuring product-market fit1. …
Why do smart product teams often build products with mediocre or no impact? Often, the answer is found in the discipline …
Latest studies note that women and minorities remain underrepresented on executive teams. And that’s to the detriment of organizations that …
Have you ever told someone what they wanted to hear because it was the path of least resistance? “Yes, let's totally …
Ever wonder how leaders in some of the top companies around the world use data and analytics to grow their …
Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast …
Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and …
