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At Mixpanel, we use our product internally to track critical business metrics. We “dogfood” it as much as we can: …
Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s …
In my role as the Website Marketing Manager at Mixpanel, I am responsible for creating and maintaining a great user …
Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has …
First, I know you’re here for the quick-hit CMO lessons, and we’ll get to that (or you can just skim …
Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. …
User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users …
According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having …
Our very own Amelia Salyers, Head of Content and Brand at Mixpanel, joined GrowthHackers for an AMA on the ins-and-outs …
What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every …
Can product teams ever have too much candid user feedback? We don’t think so. If they don’t dig deeper than occasional …
More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me …
Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video …
Keegan Goudiss remembers the day Bernie Sanders called up Revolution Messaging and said, “I’m announcing my candidacy for the President of …
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.
Join companies like Samsung, Intuit, and Expedia to unlock powerful insights you might be missing. See what Mixpanel can do for you.
