Most companies are built on one fundamental insight. In the case of Mixpanel, that insight is that the event-based data structure is the most powerful, flexible, and intuitive model for all forms of analytics. While this idea is mainstream for …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest …
Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s …
This post is written by TWG, a product consultancy specializing in modern application development, data engineering, and product growth. Since …
To be successful, organizations need data. But data is only powerful when unlocked with analysis, and not all analytics tools …
Can product teams ever have too much candid user feedback? We don’t think so. If they don’t dig deeper than occasional …
Keegan Goudiss remembers the day Bernie Sanders called up Revolution Messaging and said, “I’m announcing my candidacy for the President of …
