Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. The two teams often get pitted against each other. …
With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest …
Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s …
This post is written by TWG, a product consultancy specializing in modern application development, data engineering, and product growth. Since …
To be successful, organizations need data. But data is only powerful when unlocked with analysis, and not all analytics tools …
In my role as the Website Marketing Manager at Mixpanel, I am responsible for creating and maintaining a great user …
Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has …
According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having …
What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every …
Can product teams ever have too much candid user feedback? We don’t think so. If they don’t dig deeper than occasional …
More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me …
Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video …
Keegan Goudiss remembers the day Bernie Sanders called up Revolution Messaging and said, “I’m announcing my candidacy for the President of …
