marketing Archives

Product Foundations

Identifying Growth KPIs that are leading indicators of product success

Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s how you make money. For the first two months, the number increased without fail. Then, as if you took a …

Jeff Beckham Head of Product Marketing @ Mixpanel

Popular
Latest

Product Analytics

The difference between product analytics and marketing analytics—and why you need both

Inside Mixpanel

New in Mixpanel: limitless segmentation with Lookup Tables

Product Foundations

Identifying Growth KPIs that are leading indicators of product success

Inside Mixpanel

12 things you [probably] didn’t know you could do with Mixpanel

Inside Mixpanel

Funnel analysis: How to find and fix conversion problems

Product Foundations

Identifying Growth KPIs that are leading indicators of product success

Inside Mixpanel

Dark Mode in Mixpanel is here

Innovators

Elad Gil on getting your metrics (and your story) straight to succeed in SaaS

Identifying Growth KPIs that are leading indicators of product success

Collection, analysis, action: A beginner’s guide to the product stack

The difference between product analytics and marketing analytics—and why you need both

How to use Mixpanel to drive your website KPIs

Website marketing with a product mindset

8 Lessons I Learned From 8 CMOs

What is marketing analytics?

Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO

We’re giving away our content secrets

How to drive B2B app engagement with marketing psychology

Why convert? Paid users tell their stories

How product analytics exposes marketing’s blind spot

How Wistia used data to transform its customer acquisition strategy

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders