marketing Archives

Product Analytics

How LinkAja’s teams drive growth

With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest unbanked and underbanked populations in the world. Credit card penetration is also lagging at a meagre 0.07 credit cards per …

Yi Ting Kwa Marketing, APAC @ Mixpanel

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Product Analytics

Product analytics vs marketing analytics

Inside Mixpanel

Limitless segmentation with Lookup Tables

Product Foundations

Identifying growth KPIs that are leading indicators of product success

Inside Mixpanel

Mixpanel: What you (probably) didn’t know

Product Foundations

Ask an expert: Getting users to an ‘aha’ moment—fast

Product Analytics

Why crypto startups need (secure) product analytics

Innovators

Partho Ghosh on the hardest parts about transitioning to product-led

Data Stack

A close look at our analytics and metrics for product-led growth

Product Foundations
Identifying growth KPIs that are leading indicators of product success

Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s …

Jeff Beckham Head of Product Marketing @ Mixpanel
Product Analytics Product Foundations
Collection, analysis, action: A beginner’s guide to the product stack

This post is written by TWG, a product consultancy specializing in modern application development, data engineering, and product growth. Since …

Oz Nazilli VP Product & Growth @ TWG
Product Analytics Product Foundations
Product analytics vs marketing analytics

This post is written by Human37, a data-driven customer experience agency located in Brussels, Belgium. Human37 helps you define, design, implement …

Glenn Vanderlinden Co-Founder and Strategy Lead @ Human37
Inside Mixpanel
How to use Mixpanel to drive your website KPIs

In my role as the Website Marketing Manager at Mixpanel, I am responsible for creating and maintaining a great user …

Jenny Booth Marketing Manager @ Mixpanel
Blog Post
Website marketing with a product mindset

Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has …

Emi Tabb
Blog Post
8 Lessons I Learned From 8 CMOs

First, I know you’re here for the quick-hit CMO lessons, and we’ll get to that (or you can just skim …

Emi Tabb
Product Analytics Product Foundations
Five Marketing Analytics Tools for 2018

Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. …

Christopher Gillespie Writer @ Mixpanel
Blog Post
Marketing lessons from ServiceNow’s CMO

According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having …

Jordan Carr
Inside Mixpanel
We’re giving away our content secrets

Our very own Amelia Salyers, Head of Content and Brand at Mixpanel, joined GrowthHackers for an AMA on the ins-and-outs …

Emi Tabb
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Blog Post
B2B app engagement & marketing psychology

What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every …

Christopher Gillespie Writer @ Mixpanel
Product Foundations
Why convert? Paid users tell their stories

Can product teams ever have too much candid user feedback? We don’t think so. If they don’t dig deeper than occasional …

Christopher Gillespie Writer @ Mixpanel
Product Foundations
How product analytics exposes marketing’s blind spot

More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me …

Emma Dunstone
Product Foundations
How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video …

Alli Blum
Product Foundations
How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

Keegan Goudiss remembers the day Bernie Sanders called up Revolution Messaging and said, “I’m announcing my candidacy for the President of …

Customer Advocacy @ Mixpanel

How LinkAja’s teams drive growth

Identifying growth KPIs that are leading indicators of product success

Collection, analysis, action: A beginner’s guide to the product stack

Product analytics vs marketing analytics

How to use Mixpanel to drive your website KPIs

Website marketing with a product mindset

8 Lessons I Learned From 8 CMOs

Five Marketing Analytics Tools for 2018

Marketing lessons from ServiceNow’s CMO

We’re giving away our content secrets

B2B app engagement & marketing psychology

Why convert? Paid users tell their stories

How product analytics exposes marketing’s blind spot

How Wistia used data to transform its customer acquisition strategy

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders