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This post is written by Semetis, a data-driven marketing agency located in Brussels, Belgium. Semetis works with different types of …
At Mixpanel, we use our product internally to track critical business metrics. We “dogfood” it as much as we can: …
Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s …
In my role as the Website Marketing Manager at Mixpanel, I am responsible for creating and maintaining a great user …
Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has …
First, I know you’re here for the quick-hit CMO lessons, and we’ll get to that (or you can just skim …
Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. …
User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users …
According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having …
Our very own Amelia Salyers, Head of Content and Brand at Mixpanel, joined GrowthHackers for an AMA on the ins-and-outs …
What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every …
Can product teams ever have too much candid user feedback? We don’t think so. If they don’t dig deeper than occasional …
More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me …
Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video …
Keegan Goudiss remembers the day Bernie Sanders called up Revolution Messaging and said, “I’m announcing my candidacy for the President of …
