Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . .
According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having deep product knowledge, however possessing the know-how to convert product speeds and feeds from technical jargon into plain English. There’s . . .
Our very own Amelia Salyers, Head of Content and Brand at Mixpanel, joined GrowthHackers for an AMA on the ins-and-outs of developing a data-centric content strategy. Two years ago, Amelia joined Mixpanel to build out The Signal team, so we could . . .
What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every business to business (B2B) software instance is a person whose career success rests on their ability to get things . . .
More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me have to know not only whether their lead converted to a deal but also if that deal will renew. Why? . . .
Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, . . .
As more and more Americans started to feel the Bern, Revolution Messaging looked to Mixpanel’s end-to-end data to better understand American voters. When they did, they made a surprising discovery: as the progressive groundswell grew, Bernie’s presidential campaign became less about the candidate, and more about the community.
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