marketing

Website marketing with a product mindset

Mixpanel Talent Aug 21 2018

Website marketing with a product mindset

Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has a deep, abiding love for efficiency, and manages to embody a number of the traits used to describe seemingly mythical . . .

What is marketing analytics?

Community Tips May 24 2018

What is marketing analytics?

Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . .

Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO

Grow & Tell Feb 28 2018

Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO

According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having deep product knowledge, however possessing the know-how to convert product speeds and feeds from technical jargon into plain English. There’s . . .

We’re giving away our content secrets

Growth Jan 18 2018

We’re giving away our content secrets

Our very own Amelia Salyers, Head of Content and Brand at Mixpanel, joined GrowthHackers for an AMA on the ins-and-outs of developing a data-centric content strategy. Two years ago, Amelia joined Mixpanel to build out The Signal team, so we could . . .

How to drive B2B app engagement with marketing psychology

Product Dec 21 2017

How to drive B2B app engagement with marketing psychology

What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every business to business (B2B) software instance is a person whose career success rests on their ability to get things . . .

How product analytics exposes marketing’s blind spot

Grow & Tell Oct 24 2017

How product analytics exposes marketing’s blind spot

More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me have to know not only whether their lead converted to a deal but also if that deal will renew. Why? . . .

How Wistia used data to transform its customer acquisition strategy

Data  / Grow & Tell Aug 15 2017

How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, . . .

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

Customer Stories  / Growth Oct 25 2016

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

As more and more Americans started to feel the Bern, Revolution Messaging looked to Mixpanel’s end-to-end data to better understand American voters. When they did, they made a surprising discovery: as the progressive groundswell grew, Bernie’s presidential campaign became less about the candidate, and more about the community.


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