We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, and you can analyze as though that property has been tracked on that event all along. Previously, there was no way …
The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …
One of the biggest challenges of building a product is that your users often don’t know what features they want …
Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report …
We are thrilled to introduce Mirror, a new mode in our Warehouse Connectors that solves the historic challenge of data …
When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
In my 10 years of working with big data and partnering with thousands of different customers across nearly every industry, …
They say write what you know. Why wouldn’t the same go for building apps? Kevin Xu is an engineer-turned-product manager with …
The best teams don’t just care about the quality of their work; they care about the impact of their work. …
Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d …
You have to know your customers well to run a successful ecommerce product or business. Take it from us: We’ve …
I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …
When we set out to bring event analytics to everyone, we knew that analytics for company revenue data, in particular, …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …