Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But what if you feel like you’re drowning in data? If you have a mature, well-established product, it’s even harder to …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
A product without users is like a fish without water. In order for a product to swim (be successful), it …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …
We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and …
When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to …
Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch …