If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured by our decisions and how we show up in the world. Strange times. Today's brands are built differently: They're open, collaborative, …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
A product without users is like a fish without water. In order for a product to swim (be successful), it …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …
We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and …
When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to …
