No one will argue that marketing is unimportant. But in a competitive space like ecommerce, I will argue that focusing only on marketing performance isn’t enough. Ecommerce sales will cross the $6 trillion mark this year. Customers have more options than …
At Mixpanel, we’re always looking to deepen our understanding of our customers. Even though we’re looking at dashboards and numbers …
We’re excited to announce Mixpanel Session Replay is now available in beta. Level up your customer understanding by combining quantitative …
Product analytics uses product and user behavior data to optimize or iterate on digital product’s design and function. Product analytics …
Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make …
It only takes 5 minutes to get started with Mixpanel. We think that's important because onboarding a new analytics tool …
Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B …
The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services …
We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, …
“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …
One of the biggest challenges of building a product is that your users often don’t know what features they want …
Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report …
Most companies are built on one fundamental insight. In the case of Mixpanel, that insight is that the event-based data …
Last year, we covered the importance of polishing your product’s workflows to refine the value you’ve built for your users. …
With our recent release of Warehouse Connectors, we've made it easier than ever to automatically pull data from your source-of-truth …
Google Docs changed the way teams collaborated online. For the first time ever, documents and spreadsheets felt live, open, and …
The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …
Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …
