Mixpanel Archives

Data Stack

A close look at our analytics and metrics for product-led growth

In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. There, we described our PLG setup at a high level and then walked through our architecture …

Adam Kinney Head of Analytics @ Mixpanel

Popular
Latest

Product Analytics

Product analytics vs marketing analytics

Inside Mixpanel

Limitless segmentation with Lookup Tables

Product Foundations

Identifying growth KPIs that are leading indicators of product success

Inside Mixpanel

Mixpanel: What you (probably) didn’t know

Product Foundations

Ask an expert: Getting users to an ‘aha’ moment—fast

Product Analytics

Why crypto startups need (secure) product analytics

Innovators

Partho Ghosh on the hardest parts about transitioning to product-led

Data Stack

A close look at our analytics and metrics for product-led growth

Product Analytics
Why designers should love (not fear) product analytics

When asked if they use or are comfortable with product analytics, most designers I know look away like a dog …

Mark Johnson Principal Designer @ Mixpanel
Data Stack Product Analytics
Instamojo on data stack philosophy

As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to …

Yi Ting Kwa & Apoorva Sudarshan
Product Analytics Product Metrics
How LinkAja’s teams drive growth

With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest …

Yi Ting Kwa Marketing, APAC @ Mixpanel
Inside Mixpanel
Dark Mode in Mixpanel is here

For years, we at Mixpanel have gone all in on making light work of product analytics. Today, that ends. That's because …

Mark Johnson Principal Designer @ Mixpanel
Inside Mixpanel
Limitless segmentation with Lookup Tables

Product people love data. It gives us the confidence to make all kinds of decisions. With data, we can secure …

Anya Pratskevich & Moinak Bandyopadhyay
Inside Mixpanel
Sunsetting features to focus on product analytics

Published January 13, 2021 A year from now, on Jan 1, 2022, we'll remove the Messages & Experiments feature from Mixpanel. …

Hannah Maslar Marketing Manager @ Mixpanel
Product Analytics Product Metrics
Data sophistication with user growth

As Head of Data Science, Digital Ventures at Viacom18 Media—a Mumbai-based joint venture between ViacomCBS and Network18 and one of …

Alana Tees Content & Communications @ Mixpanel
Inside Mixpanel
Mixpanel Collective Technology Partner Program

Continuously delivering digital products and experiences that users love is no easy task. It requires breaking data out of silos …

Meghan Swidler Global Partner Operations and Growth
Product Foundations
The Guide to Product Analytics is here

We just launched the first edition of our Guide to Product Analytics, a book of questions and answers from 25+ …

Anya Pratskevich Product Marketing @ Mixpanel
Get the latest from Mixpanel

This field is required.
Inside Mixpanel
Mixpanel Collective: Solution Partner Program

Continuously delivering digital products and experiences that users love is no easy task. It requires navigating an exponentially crowded MarTech …

Meghan Swidler Global Partner Operations and Growth
Inside Mixpanel
Mixpanel 2019 Product Highlights

At Mixpanel, we always strive to move quickly and provide customers with the analytics tools they need to build great …

Harsh Patel Product Marketing @ Mixpanel
Inside Mixpanel
Mixpanel + Segment: Platform of Independents

Scaling your business while staying innovative is hard when your data is locked into a single walled garden. As customer …

Justin Lau VP, Partnerships at Mixpanel
Product Foundations Product Metrics
On measuring product impact

Mixpanel’s performance self-evaluations ask employees two questions: What did you accomplish?What was the impact of each accomplishment? As a product manager, the …

Brandon Skerda Product Manager @ Mixpanel
Product Foundations
Optimizing user conversion funnel

When companies try to grow their business, they often fall for the same assumption: “We need more users.” Their infatuation …

Ciara Hautau Lead Digital Marketing Strategist at Fueled
Product Analytics Product Foundations
Tips for changing analytics providers

Switching analytics providers can be a difficult process. You have to determine if the new tool replicates all of your …

Dan McGaw CEO and Founder at Effin Amazing, a marketing technology and analytics agency.
Product Foundations Product Metrics
Announcing the 2019 Product Benchmarks Report

Quick: name a product built successfully without any data or customer feedback. It’s nearly impossible. Today’s most successful companies not …

Anya Pratskevich Product Marketing @ Mixpanel
Inside Mixpanel
Mixpanel: What you (probably) didn’t know

Every now and then you have a conversation that opens your eyes to an idea staring you in the face, …

Jeff Beckham Head of Product Marketing @ Mixpanel
Inside Mixpanel
Why we decided to retire our most popular report

Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, …

Brandon Skerda Product Manager @ Mixpanel

1 / 3

A close look at our analytics and metrics for product-led growth

Why designers should love (not fear) product analytics

Instamojo on data stack philosophy

How LinkAja’s teams drive growth

Dark Mode in Mixpanel is here

Limitless segmentation with Lookup Tables

Sunsetting features to focus on product analytics

Data sophistication with user growth

Mixpanel Collective Technology Partner Program

The Guide to Product Analytics is here

Mixpanel Collective: Solution Partner Program

Mixpanel 2019 Product Highlights

Mixpanel + Segment: Platform of Independents

On measuring product impact

Optimizing user conversion funnel

Tips for changing analytics providers

Announcing the 2019 Product Benchmarks Report

Mixpanel: What you (probably) didn’t know

Why we decided to retire our most popular report