We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re now ready to… write copy. If you think I’m being extreme, just wait until you read the rest of this post. …
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …
Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and …
The economy was in the midst of a bounceback at the start of 2022. Across industries, we saw record-high company …
Let’s be honest, product analytics can be an expensive business. The root cause is that doing complex queries over billions or …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …
When asked if they use or are comfortable with product analytics, most designers I know look away like a dog …
As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to …
With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest …
For years, we at Mixpanel have gone all in on making light work of product analytics. Today, that ends. That's because …
Product people love data. It gives us the confidence to make all kinds of decisions. With data, we can secure …
Published January 13, 2021 A year from now, on Jan 1, 2022, we'll remove the Messages & Experiments feature from Mixpanel. …
As Head of Data Science, Digital Ventures at Viacom18 Media—a Mumbai-based joint venture between ViacomCBS and Network18 and one of …
