Mobile app

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Customer Stories Jul 26 2018

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Higher education students in the United States have to battle it out for seats at prestigious institutions whose admission officers, out of necessity, move through applications very quickly – sometimes in eight minutes or less. That makes standardized test scores . . .

With product data integrity, the truth is relative

Customer Stories  / Data Jun 26 2017

With product data integrity, the truth is relative

While giving a talk on how to build data integrity as a product manager, Rob Versaw, the Director of Mobile Apps at Overstock.com, showed a picture of green rolling hills in front of Utah’s snow-capped Mount Timpanogos. How would you . . .

Product Management in a Driverless World

Product Nov 29 2016

Product Management in a Driverless World

While product managers and engineers at Google, Uber, Cruise and other leading automotive companies are inventing our future, it won’t just be the car experts impacting our driverless world. Today’s leading experts in e-commerce, venture capital, and enterprise software will also participate in creating this new ecosystem of transportation and new business models.

Ellen Chisa’s uncommon practices for building richer products

Product Oct 6 2016

Ellen Chisa’s uncommon practices for building richer products

How a product is built (and how it's measured) needs to be unique to the users it serves.


Andrew Chen on building systems of growth

Innovators Sep 30 2016

Andrew Chen on building systems of growth

When you finally get the chance to shake Andrew Chen’s hand, it’s thrilling to learn that he’s not just the friendly Twitter account curating the best insights in tech. Putting a face to the handle is a great reminder that . . .

East Meets West Gaming: Is iOS 10 following in WeChat’s footsteps?

Trends Sep 8 2016

East Meets West Gaming: Is iOS 10 following in WeChat’s footsteps?

Tencent and Apple exemplify the interconnected and evolving roles Western and Eastern mobile gaming companies often have in the global industry.

Why Niccolo de Masi of Glu Mobile is banking on Kim K and Taylor Swift

Innovators Jul 19 2016

Why Niccolo de Masi of Glu Mobile is banking on Kim K and Taylor Swift

“The worlds of entertainment, celebrity, and mobile gaming are converging,” Niccolo told me in his corner office, looking out onto the corner of First and Howard in downtown San Francisco.

Announcing Mobile Dashboards for Android

Product Updates Jun 20 2016

Announcing Mobile Dashboards for Android

With Mixpanel Mobile Dashboards on Android, you can stay up to date on your company’s trends, conversion rates, and retention, all in one place.

Here’s what happened when Mixpanel finally built an app

Customer Stories  / Mixpanel Updates  / Product Apr 28 2016

Here’s what happened when Mixpanel finally built an app

Straight from the Mixpanel offices, our iOS engineers, Sam Green and Sergio Alonso, share how we built our mobile analytics app.


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