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Product Analytics

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data …

Christopher Gillespie

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Product Analytics

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I’ve helped build 5 startups. Here’s how I use product analytics to cut costs—and headaches.

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Identifying Growth KPIs that are leading indicators of product success