Product Launch

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Customer Stories Jul 26 2018

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Higher education students in the United States have to battle it out for seats at prestigious institutions whose admission officers, out of necessity, move through applications very quickly – sometimes in eight minutes or less. That makes standardized test scores . . .

How to get all your product launch analytics without leaving Slack

Customer Stories Oct 10 2017

How to get all your product launch analytics without leaving Slack

“Analytics doesn’t work in the form of reports anymore, but rather in tracking metrics in real-time and being able to make decisions on the fly.” — Mia Umanos, Data Strategy Consultant with Rappler. When Mia told us that, we had . . .

Announcing Smart Alerts for mobile

Mixpanel Updates  / Product Updates Nov 2 2016

Announcing Smart Alerts for mobile

Let Mixpanel alert you when your metrics move unexpectedly.

iOS 10 is here. Here’s what you need to know.

Data Sep 8 2016

iOS 10 is here. Here’s what you need to know.

While Apple will unveil its numbers for iOS adoption, we’re going deeper into the behaviors behind those numbers to help you build apps for the future. We’ll pull and analyze actionable metrics like competition, activity, and geography.

How HoneyBook cures new users' cold feet

Customer Stories  / Product Jun 28 2016

How HoneyBook cures new users' cold feet

There’s an old saying: You can lead a user to a platform, but you can’t make them move through the onboarding flow in the way you’d like. Or maybe you can, but only with a lot of testing.

Failure is not an option

Product Jun 9 2016

Failure is not an option

On the Obama campaign, Harper Reed would be at the helm of a tech product that was like few others. Failure could not cascade out of control. Complete failure here didn’t mean you took your shot and just missed; it meant that the leader of the free world was out of a job.


How to give a killer product talk

Customer Stories  / Product May 5 2016

How to give a killer product talk

For the past few years, we’ve had the brightest minds in tech coming through on a monthly basis to talk about how they used data to build awesome products. We’ve seen speakers from startups, enterprise businesses, and incubators. Here's what they say and how they say it.


Here’s what happened when Mixpanel finally built an app

Customer Stories  / Mixpanel Updates  / Product Apr 28 2016

Here’s what happened when Mixpanel finally built an app

Straight from the Mixpanel offices, our iOS engineers, Sam Green and Sergio Alonso, share how we built our mobile analytics app.


Introducing JQL: A Query Language for Analytics

Mixpanel Updates Apr 14 2016

Introducing JQL: A Query Language for Analytics

Today, we are excited to announce the official release of JQL (JavaScript Query Language), a powerful new way to access your Mixpanel data. By letting you write queries using JavaScript, JQL is flexible enough to answer any question about your . . .

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