Product Launch

How to use betas to launch killer products

Product Advice Jun 8 2019

How to use betas to launch killer products

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. Amazon’s customer obsession principle Leaders start with . . .

5 tips for bringing your product to market faster

Product Advice May 22 2019

5 tips for bringing your product to market faster

At Mixpanel, we relentlessly monitor customer feedback and take customer requests very seriously. So in the middle of last year, when we started seeing requests bubble up for a new report that would help customers visualize the many pathways their . . .

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Customer Stories Jul 26 2018

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Higher education students in the United States have to battle it out for seats at prestigious institutions whose admission officers, out of necessity, move through applications very quickly – sometimes in eight minutes or less. That makes standardized test scores . . .

Announcing Smart Alerts for mobile

Mixpanel Updates  / Product Updates Nov 2 2016

Announcing Smart Alerts for mobile

Let Mixpanel alert you when your metrics move unexpectedly.

iOS 10 is here. Here’s what you need to know.

Data Sep 8 2016

iOS 10 is here. Here’s what you need to know.

While Apple will unveil its numbers for iOS adoption, we’re going deeper into the behaviors behind those numbers to help you build apps for the future. We’ll pull and analyze actionable metrics like competition, activity, and geography.

How HoneyBook cures new users' cold feet

Customer Stories  / Product Jun 28 2016

How HoneyBook cures new users' cold feet

There’s an old saying: You can lead a user to a platform, but you can’t make them move through the onboarding flow in the way you’d like. Or maybe you can, but only with a lot of testing.

Failure is not an option

Product Jun 9 2016

Failure is not an option

On the Obama campaign, Harper Reed would be at the helm of a tech product that was like few others. Failure could not cascade out of control. Complete failure here didn’t mean you took your shot and just missed; it meant that the leader of the free world was out of a job.


How to give a killer product talk

Customer Stories  / Product May 5 2016

How to give a killer product talk

For the past few years, we’ve had the brightest minds in tech coming through on a monthly basis to talk about how they used data to build awesome products. We’ve seen speakers from startups, enterprise businesses, and incubators. Here's what they say and how they say it.


Here’s what happened when Mixpanel finally built an app

Customer Stories  / Mixpanel Updates  / Product Apr 28 2016

Here’s what happened when Mixpanel finally built an app

Straight from the Mixpanel offices, our iOS engineers, Sam Green and Sergio Alonso, share how we built our mobile analytics app.


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