The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, they look at heat maps and journey flows, and they keep a close eye on their conversion metrics. This takes …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
Last year, our Boards release was all about making Mixpanel more collaborative. Our next step in this effort: We’re bringing …
In the digital, remote-first world we’re all working in today, IRL time with colleagues and partners has become precious. In …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make …
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …
Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …
