We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re now ready to… write copy. If you think I’m being extreme, just wait until you read the rest of this post. …
Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make …
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …
Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …
At Mixpanel, we believe in builders (engineers, product managers, and designers). Their most precious resource is time. We want to …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …
Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and …
When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may …
First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …
I’m willing to say it: The advent of metrics-based product development is a miracle of the software age. Metrics allow …
Let’s be honest, product analytics can be an expensive business. The root cause is that doing complex queries over billions or …
