Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like Mixpanel for product analytics, that includes event data (what’s happening in your product) and your team’s analysis of that data. As …
We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
Update: Experimentation is a big part of building products. A year after introducing transparent, self-serve pricing for our Mixpanel Enterprise …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
Last year, our Boards release was all about making Mixpanel more collaborative. Our next step in this effort: We’re bringing …
In the digital, remote-first world we’re all working in today, IRL time with colleagues and partners has become precious. In …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …
Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …
At Mixpanel, we believe in builders. Their most precious resource is time. We want to help them bring their visions …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
