When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to your product, sustainable growth and revenue become much harder. Even more, a satisfied customer who continues to use your product …
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …
Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …
Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and …
When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may …
First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …
I’m willing to say it: The advent of metrics-based product development is a miracle of the software age. Metrics allow …
Let’s be honest, product analytics can be an expensive business. The root cause is that doing complex queries over billions or …
It takes a great degree of knowledge and talent to be a good data practitioner. But it’s an entirely different …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
Partho Ghosh calls himself "customer-obsessed." It only takes a few minutes of talking with him about what he's up to …
In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
