At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to serve your customers (and prospective customers) than to focus all your internal and external strategies on how they ultimately lead …
Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
As a product manager, it can be a natural impulse to implement product analytics tracking on each new feature or …
If you want to leverage data to generate great insights about how customers are using your product, getting that data …
Machine learning and artificial intelligence have seen an explosion of real-world applications in the last decade. Applications such as targeting …
As a product manager, deep-diving into problems like high churn, bugs, and crashes is part of the job. Over the years, …
After 10 years of working alongside product teams, we've found the most successful teams are constantly—and collectively—questioning their assumptions, iterating, …
Good product teams know their users inside and out. They understand how they use their product, how long they stay, …
Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should …
As a product leader at Mixpanel, I can go on and on about the value of using product analytics in …
Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s …
Teams are praised whenever they release a new feature (or product) to their customers. Imagine the internal 'pat on the …
