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Community Tip: People Properties Best Practices

This Community Tip is geared for anyone interested in using Mixpanel's People Analytics or seasoned users interested in tweaking their implementations. We'll help answer the question: What types of data should we be storing in People Profiles? People Analytics allow you …

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The difference between product analytics and marketing analytics—and why you need both

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Insights: Re-build vs. buy—or how to turn a legacy tool into a new data stack

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Insights: Using product analytics to find metrics that predict retention

Product Analytics

Ask an expert: Yariv Azatchi on adapting to challenges and driving value to users in changing times