psychology Archives

Product & Growth Tips

How to drive B2B app engagement with marketing psychology

What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every business to business (B2B) software instance is a person whose career success rests on their ability to get things done …

Christopher Gillespie

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Product & Growth Tips

The difference between product analytics and marketing analytics—and why you need both

Inside Mixpanel

Introducing the Mixpanel Modeling Layer: data superpowers for product teams

Product & Growth Tips

To thrive, product teams need diverse talent – a former Uber product leader explains why

Inside Mixpanel

12 things you [probably] didn’t know you could do with Mixpanel

Inside Mixpanel

Accessible design and the quest for “objectively good” colors in charting

Product Foundations

The Guide to Product Analytics is here: Behind the scenes

Customer Stories

Metrics that matter to Tata Sky: KPIs to measure the success of digital content

Product Analytics

Why product usage data is the key to unlocking user insights

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