psychology Archives

Product & Growth Tips

How to drive B2B app engagement with marketing psychology

What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every business to business (B2B) software instance is a person whose career success rests on their ability to get things done …

Christopher Gillespie

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Product & Growth Tips

The difference between product analytics and marketing analytics—and why you need both

Inside Mixpanel

Introducing the Mixpanel Modeling Layer: data superpowers for product teams

Product & Growth Tips

Identifying Growth KPIs that are leading indicators of product success

Inside Mixpanel

12 things you [probably] didn’t know you could do with Mixpanel

Product Analytics

Mixpanel + Iterable: How to drive retention and customer loyalty with the right growth stack

Inside Mixpanel

Best of #WhatsNewWednesday: the year’s most popular product upgrades

Product & Growth Tips

The difference between BI and product analytics – and why you need both

Inside Mixpanel

Introducing the Mixpanel Collective Technology Partner Program

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