segmentation

Why we decided to retire our most popular report

Mixpanel Updates  / Product Updates Jan 14 2019

Why we decided to retire our most popular report

Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, and until recently, it was the report that greeted users when they logged in. It answered literally millions (35.3 million, . . .

Our most popular posts from 2018

Mixpanel Updates Dec 17 2018

Our most popular posts from 2018

Here at Mixpanel, we pride ourselves on being data-informed. What that means is that we use data to inform our decisions but don’t mindlessly defer all of our thinking over to it. In the case of assessing what content performed . . .

User segmentation: A guide to understanding your customers

Product May 9 2018

User segmentation: A guide to understanding your customers

User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . .

Mixpanel’s game theory: Does icing the kicker work?

Data Nov 22 2016

Mixpanel’s game theory: Does icing the kicker work?

Mixpanel analyzed fifteen years’ worth of in-game NFL data to settle, once and for all, whether icing the kicker ever makes a difference in a game’s outcome.


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