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The most powerful self-serve product analytics to help you convert, engage, and retain more users.

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Trusted by over 26,000 forward-thinking companies

People at Skyscanner use Mixpanel to ask ‘why, why, why’ until they understand the root cause of every trend and customer interaction. Cristina Avila Growth Manager, Skyscanner

6.7% average increase in bookings

What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company. Drew Ashlock Senior Product Manager

15% increase in new account creations

People at Skyscanner use Mixpanel to ask ‘why, why, why’ until they understand the root cause of every trend and customer interaction. Cristina Avila Growth Manager

6.7% average increase in bookings

What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company. Drew Ashlock Senior Product Manager

15% increase in new account creations

Powerful analytics to answer any question

Great products are built by teams who know their users. Mixpanel lets you go beneath the surface to answer questions about which features are popular, who your power users are, and the behaviors tied to long term retention

Simple reports for pulling the data you need, faster

Build funnels, see top user flows, create cohorts, and more with just a few clicks. No need to invest hours writing SQL or waiting on someone to do it for you.

Flexible data integrations for developers

A simple data model and APIs enable you to skip the plumbing and get back to building. Load data from your internal pipeline, a customer data platform (CDP), or our SDKs. From there, Mixpanel transforms it at query time, providing more analysis power with less upfront planning.

Mixpanel made analytics self-serve for the product teams at Uber so anyone can answer questions they have on user conversion, retention, and activation that are locally relevant and optimized for that region. Ingrid Bernaudin Product Lead for Driver Growth

We use Mixpanel to understand our products, so we can raise our standards, and continuously impress and serve the businesses who use our mobile systems. Frank Stanton VP of Customer Experience

With Mixpanel, it doesn't take us a month to spot and solve a problem. Now, we do it right away, saving us time and thousands of dollars a month. Vural Cifici VP of Digital Marketing