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KPIs and Product Metrics Tips on how to pick the right KPIs, and how to boost them
Explore Mixpanel Videos and guides to help you get to know Mixpanel
Innovators and Experts Anecdotes and advice from leaders disrupting their industries with data.

Guide to Product Metrics
Fundamentals for defining KPIs that enable growth

Whether you build or market products, tracking the right metrics is crucial to innovation. Use this guide to help you pick the right KPIs for your product and business.
Conversion Rate Optimization
How to boost conversion rates

From learning where users drop off to discovering what makes them convert, we'll show you how to get the insight you need to improve your conversion rates.
Product Benchmarks
See how your product stacks up

We took data from millions of users to build a report that helps companies see how their product compares to the competition in terms of engagement, retention & other KPIs.

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