Veepee uses Mixpanel’s insights, funnels, and messaging to personalize its content and drive conversions.

Increase in return visitors
Promoting more personalized content
200 sales tracked and optimized daily
Company

Veepee is an international eCommerce company that hosts hundreds of daily flash sales for designer brand fashions, home decor, beauty supplies, entertainment, travel, merchandise, and more. The company pioneered event sales when it launched in France in 2001. Today, Veepee has 30M users in 12 countries. 

Goals

The company had two main goals. First, Veepee wanted to personalize the shopping experience for every user and every brand it works with. The eCommerce business also wanted to design an interface that improved conversion and retention rates.

Solution

Knowing innovation is continuous, Veepee used Mixpanel to track how users navigate the site and pinpoint where they drop off—helping the sales teams collaborate with partners and merchandisers to layout pages based on what shoppers click on. Veepee also uses Mixpanel to interpret the results of A/B testing, and then apply those findings to simplify navigation, search functions, and to identify where users need site tutorials. Finally, the team uses the data to identify retention incentives, like optimizing users’ purchasing power.

Converting browsers to buyers

Veepee holds nearly 200 sales each day, so 200 banners run on a homepage on any given day. “We see in real-time the categories our users visit the most,” says Arthur Blin, Web Analyst at Veepee. “The ability to analyze what shoppers are interested in and what they have done before, and then use that data in an algorithm to promote favorite categories, gets to the heart of what the user wants and when she or he wants it.”

Keep them coming back

The more data to feed Veepee’s algorithms, the better. And the impact it has on first-time users has been exceptional. Team managers used to see that it would take new users a long time to understand how Veepee works. After simplifying the UX, based on insights and funnel analyses, a greater number of new users began performing more advanced searches. “Now, most people come back after their first visit,” says Blin.

“The ability to analyze what shoppers are interested in and what they have done before, and then use that data in an algorithm to promote favorite categories, gets to the heart of what the user wants and when she or he wants it.”

Arthur Blin, Web Analyst at Veepee
Results

With the impact Veepee has made with Mixpanel, personalization continues to be the future of its success. “We want to look deeper and deeper into our data,” says Blin. Teams are also interested in employing new tools that make it easier for shoppers to find what they’re looking for as quickly as possible. For everything Veepee plans to work on, in the near and more distant future, live data and insights will always play a leading role in the company’s achievements.

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