An event by Mixpanel

Data means nothing until you do something

Just collecting data won't make your company successful. You need to put your data to work.

DDC 2013 was the first event to bring together some of the smartest data-driven people in technology for an afternoon of unscripted conversations on how the data driven approach impacts all aspects of business from product development and design to marketing and customer communications.

Watch the videos of the talks at DDC 2013 to learn how to put data to work to make your product and business better.

Putting data to work

Max Levchin, Co-Founder of Paypal and Slide

Max Levchin conversation with Kara Swisher, AllThingsD

Max Levchin is known as one of the most data driven entrepreneurs in Silicon Valley, having built PayPal, Slide and most recently the app Glow. Less wide-known, however, is his dedication to being data driven and pioneering deep analytics with those companies. Throughout his career he has mined data to grow, adapt and evolve products to deliver the best products possible for each audience. Max’s track record is testament: gut instinct is no match for hard data. Max will share how data has driven his success. And how everything is measurable.

Influence of data on design

Dave Morin, Co-Founder & CEO of Path

Dave Morin in conversation with Cliff Kuang, Wired

As companies seek to create products known for great design, is there a science behind the art? Learn from Dave Morin, creator of Path, about how he approaches design as a methodical process by using data to improve the customer experience. Dave shares how apps that look good and feel intuitive aren’t always built on intuition, how he approaches design, and some of the surprising things he’s learned along the way.

Big data & Enterprise

Aaron Levie, Co-founder & CEO of Box

Aaron Levie in conversation with Christina Farr, VentureBeat

The cloud has disrupted the way businesses function and the way people work. Enterprise IT is undergoing a major transformation, and the new, young startups are leading the crusade. CEO and co-founder of Box, Aaron Levie, discusses how he used data to create a simple tool to cure major pain points in the workforce, and how the wave of enterprise startups are capitalizing on the data revolution to topple incumbents.

Unlocking mobile data:
from ads to engagement

Joe Zadeh, Director of product at Airbnb
Niklas Lindstrom, Co-Founder & CTO at Skout
Lucas Brown, CPO & Founder at HasOffers
Omar Hamoui, Partner at Sequoia Capital
and Founder at AdMob

Moderated by Nicole Leverich from Mixpanel

The mobile platform created a new opportunity for companies and a unique set of challenges. The companies that are winning on mobile have capitalized on those differences--from product development to customer acquisition to measuring success. Learn from the people that have cracked a data-driven approach to mobile to overcome the two great challenges: acquiring and keeping engaged customers.

The secret weapon every
start-up should use: data

Chris Lambert, Product & Engineering Lyft
Stan Chudnovsky, VP of Growth at PayPal
Adam D’Angelo, co-founder at Quora
Jared Fliesler, General Partner
at Matrix Partners
Patrick Collison, co-founder at Stripe

Moderated by JP Mangalindan from Fortune

Every startup begins with a vision, but the ones that win develop truly useful and unique experiences for customers. Start-up face endless scaling challenges and opportunities, making it difficult to decide which products and audiences to prioritize next. This panel of experts share how they’ve used their own data as a secret weapon to drive growth.

Doubling down on data:
the investors' perspective

Frank Chen, Partner at Andreessen Horowitz
Josh Elman, Partner at Greylock Partners
Keith Rabois, Partner at Khosla Ventures

Moderated by Ari Levy from Bloomberg
BusinessWeek

Startups begin with a great idea and team, but their success or failure are told in the data they generate. Are they acquiring customers? How engaged are their customers? Learn what some of the leading venture capitalists look for as they make investment decisions and mentor companies from startup to success. And, on the flip side what are the “BS” metrics to avoid.