Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. In my time as …
The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services …
We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, …
“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …
Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion …
The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …
One of the biggest challenges of building a product is that your users often don’t know what features they want …
Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report …
What if I told you that most seed-stage startups—even those at the forefront of AI—are way behind on analytics? The reason …
When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
Last year, we covered the importance of polishing your product’s workflows to refine the value you’ve built for your users. …
They say write what you know. Why wouldn’t the same go for building apps? Kevin Xu is an engineer-turned-product manager with …
I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …