Understand your users to build a better product

Building a product people love is about
measurement, not intuition. To know how
people are using your product, you need a tool
that can easily surface those insights. Mixpanel
helps you ask questions about your users and
delivers answers instantly.

FEATURES

feature-drill

Drill into your data with Insights and find
out where to focus your resources when
building your product.

feature-visualize

Visualize your data in different ways.
Smooth out noisy results to really
understand what’s going on.

feature-responsetime

Discover insights quickly. When digging
into complex questions, don’t get slowed
down waiting for an answer.

feature-bookmarks

Bookmarks let you save reports
that you look at a lot so you can
save time.

ENABLE EVERY TEAM TO ACCESS THE DATA IT NEEDS

In the past, analytics meant painfully harvesting data from slow tools and SQL queries. Today, everyone needs to know what’s going on inside the product. Mixpanel’s intuitive and powerful interface allows you to drill in and find out how people are using your product right away.

Old way
Mixpanel way

“We have a lot of people at Viacom who need to get data fast, and Insights is a convenient and easy way to do just that.”

ANUBHAV SHRIVASTAVA
retention2x

retention

KNOW WHEN YOUR PRODUCT IS STICKY WITH RETENTION

It’s hard to tell if the changes you make are for better or worse. Mixpanel can tell you if users are coming back after you add or improve features. Retention will give you insight that helps make your product stickier over time.

See how it works

POINT AND CLICK ANALYTICS

Understanding your users' behaviors doesn't need to be complicated — and neither should the setup. Once you add Mixpanel, you can pick and choose which actions to track in your application with a simple point & click interface. Now your entire team can add new metrics without relying on a developer.

web-icon

WEB

Autotrack for web collects everything so you can track anything without a developer. Never worry about forgetting to track a metric again ‐ Mixpanel has you covered.

Learn more autotrack
mobile-icon

MOBILE

Things move fast in mobile ‐ and codeless mobile analytics allows you to keep up. Never worry about app store submissions or writing code to track metrics again.

Learn more codeless-mobile-analytics

VIEW ALL YOUR KEY PRODUCT METRICS
IN ONE PLACE WITH DASHBOARDS

Conveniently access product insights and share them with any member of your team, from product managers to executives. Dashboards display on the web, your mobile app, and TVs throughout your office, so you can make informed decisions from wherever you are.

GETTING STARTED TAKES LESS THAN 10 MINUTES

Mixpanel has an SDK you can install on every major platform including mobile.
Even if you get stuck, our smart and fast support team can help

Try it for free