Actions speak louder than page views.

There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views.

See how it works

Questions You Can Ask

Any question you can ask about your data, Mixpanel can answer.

For years, companies have pushed page views as a primary measure of success. Page view counts are popular because they are easy to report, but ultimately cannot tell you how engaged your visitors are. Mixpanel lets you measure what customers do in your app by reporting actions, not page views.

Goodbye SQL

A simple way to answer complex questions.

Working with data often means writing SQL queries, which is great for engineers but hard or impossible for everyone else. Mixpanel's segmentation tool simplifies queries by visualizing the questions you want to ask. Now analyzing your data is as easy as writing an email.

Powerful Targeting

Powerful analytics means getting into the details.

Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.

Case Studies

Example questions Mixpanel can answer.

Getting started takes less than 10 minutes.

Mixpanel has a simple SDK you can install on every major platform including mobile. Even if you get stuck, our smart and fast support team can help at no extra cost.

Try it for free