Actions speak
louder than
page views

There are many metrics that measure engagement but page views are not one of them. Make your product better by measuring actions, instead of page views. Mixpanel gives you the ability to easily measure what people are doing in your app on iOS, Android, and web.

See how it works

Answer your hardest questions without writing SQL

Working with data often means writing SQL queries, which is great for engineers or data scientists but hard or impossible for everyone else. If you launch a new version of your app or a new feature, you can use our simple but powerful interface to drill in and find out exactly how people are using it right away to figure out how to make your product better.

Old way
Mixpanel way
“An overlooked value of @mixpanel is that the non-technical folks can answer their own questions about your data.”
Eric Normand

Point and click analytics for mobile

Understanding what your users are doing doesn’t have to be a complicated setup process. Once you install our SDK, you can pick and choose which actions to track in your app. Have you ever wanted to know if people used the comment feature or tapped that button in your app? Just point and click to choose the interactions you want to measure. Now you can spend more time learning how to make your app better. Learn more


Drill into your data with segmentation so you can find out where to focus your energy when building your product.
Visualize your data in different ways. For example, you can smooth out noisy results to really understand what's going on.
Bookmarks let you save reports you look at a lot so you can save time.
Annotations help you see significant events that happened so you can understand your business better.

The Mixpanel mobile app provides you with a
portable dashboard for your key metrics

The Mixpanel mobile app allows you to easily create a dashboard of your most important metrics so you can check in on your business everywhere you go.  You can easily add several key metrics to your dashboard allowing you to quickly see the trend of your most important metric, where users are dropping off in your app, and how often your customers are coming back.

Getting started takes less than 10 minutes

Mixpanel has an SDK you can install on every major platform including mobile.
Even if you get stuck, our smart and fast support team can help

Try it for free