Actions speak
louder than
page views

There are many metrics that measure engagement
but page views are not one of them. Make your
product better by measuring actions, instead of page
views. Mixpanel gives you the ability to easily
measure what people are doing in your app on iOS,
Android, and web.

See how it works

Answer your hardest questions without writing SQL

Working with data often means writing SQL queries, which is great for engineers or data scientists but hard or impossible for everyone else. If you launch a new version of your app or a new feature, you can use our simple but powerful interface to drill in and find out exactly how people are using it right away to figure out how to make your product better.

Old way
Mixpanel way
“An overlooked value of @mixpanel is that the non-technical folks can answer their own questions about your data.”
Eric Normand

Point and click analytics

Understanding your users' behaviors doesn't need to be complicated — and neither should the setup. Once you add Mixpanel, you can pick and choose which actions to track in your application with a simple point & click interface. Now your entire team can add new metrics without relying on a developer.


Autotrack for web collects everything so you can track anything without a developer. Never worry about forgetting to track a metric again - Mixpanel has you covered.

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Things move fast in mobile - and codeless mobile analytics allows you to keep up. Never worry about app store submissions or writing code to track metrics again.

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Drill into your data with segmentation so you can find out where to focus your energy when building your product.
Visualize your data in different ways. For example, you can smooth out noisy results to really understand what's going on.
Bookmarks let you save reports you look at a lot so you can save time.
Annotations help you see significant events that happened so you can understand your business better.


The Mixpanel mobile app allows you to easily create a dashboard of your most important metrics so you can check in on your business everywhere you go. When your metrics move unexpectedly, Smart Alerts automatically notifies you of changes. Let Mixpanel be your smart assistant so you can always stay on top of your business.

Quickly view key metrics
Timely alerts when your metrics change unexpectedly

Getting started takes less than 10 minutes

Mixpanel has an SDK you can install on every major platform including mobile.
Even if you get stuck, our smart and fast support team can help

Try it for free