Funnels let you see where you lose customers

When users try an application, they may get confused. Funnel analysis helps you identify where people drop off so you can increase your conversion rates.

See how it works

It's a funnel, not rocket science

Funnels are a way to visually measure how customers move through any series of events. Creating a funnel in Mixpanel is as simple as choosing an event.

Simply choose events in a sequence

Other analytics tools ask you to set variables or rules, use fancy syntax, or fill in complicated forms. Just tell Mixpanel each event you want to track and you're done.

Answer questions about the
past with retroactive funnels

Funnels never need to be defined ahead of time, so you have the flexibility to measure different flows as soon as you think of them. Simply select any number of events and instantly create a report that uses all of your historical data.

Even better, clicking between funnel steps will display the history between any two steps. This is a shortcut to see if progress is being made between steps over time.

Historical trend graph
between two steps

See how fast people will convert

Funnels give you the control to understand whether people are completing an important path of your application in the time you expect them to. For example, you can understand if people are not uploading a picture as soon as they sign up—we’ll help you understand if people are converting immediately. Funnels give you control to really understand when, not just where, you’re losing users.

Getting started takes less than 10 minutes

Mixpanel has an SDK you can install on every major platform, including mobile.
Even if you get stuck, our smart and fast support team can help at no extra cost.

Try it for free