Product Analytics for Mobile, Web, & More | Mixpanel

Build Better Products

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

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Trusted by over 26,000 companies to keep customer data secure
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The only product analytics tool with EU data residency. Learn more.
UNDERSTAND

Powerful reports to answer any question

Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviours tied to long-term retention.

Learn More About Interactive Reports
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Insights Report

How is my product used?

See which features are popular and how many power users you have.

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Funnels Report

Where and why do users drop off?

Build retroactive funnels and analyse conversion rates on the fly.

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Retention Report

Which users retain best?

See which types of users stick
around, and for how long.

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EXPLORE

Simple workflows to get answers fast

Build funnels, see top user flows, create cohorts, and more with just a few clicks. No need to invest hours writing SQL or waiting on someone to do it for you.

Try It With Sample Data
Simple
Overall conversion
35% 43% 46% Uniques in Specific Order, who converted within 30 days.
1. Home
Desktop
1.36M
983K
557K
iOS
426K
2. Sign Up
Desktop
895K
630K
468K
iOS
162K
3. Account Created
Desktop
476K
426K
531K
iOS
75K
Step
  • 1. Home
  • 2. Sign Up
  • 3. Account Created
Integrate

Connect to your data lake

Mixpanel can read directly from any data lake. No need to install SDKs or build processes to send us data.

Learn More About Data Integrations
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All the ways to get data into Mixpanel

In addition to loading data from your warehouse, you can stream events directly from your apps and servers using a customer data platform (CDP) or Mixpanel SDKs.

What will your data teach you?

  • Measure what matters
  • Analyse usage trends
  • Answer your questions
Get Started
Customer Story

Deliveroo is changing the pace of innovation for the food delivery industry

  • Customer-first experience: 4.7 star app
  • Self-serve reporting: product, marketing and engineering teams across the company have access to the same data
  • Data-driven decisions: test hypotheses and validate engagement flows
See how
Group 1570 (1)
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“For us, it’s about being able to understand how we can optimise our partner’s onboarding journey and their journey to success. Mixpanel allows us to have that full picture, being able to trace their interaction across our applications.” jordan Jordan Ng Product Manager

Resources for growing your product

View Resources