Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. In my time as …
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The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services …
I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …
With data democratization comes more data tracking, which, if you’re not careful, can result in poor quality. Given that analysis …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
Update: Experimentation is a big part of building products. A year after introducing transparent, self-serve pricing for our Mixpanel Enterprise …
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …
Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
A product without users is like a fish without water. In order for a product to swim (be successful), it …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …