Believe it or not, rolling out a new product can be a lot trickier for B2B companies. And there are several reasons why.For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike …
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You are a builder. And what makes you a builder is not just your ability to code, sketch an illustration, …
Ask anyone in your company, “What are you building?” We'll bet you everyone has an answer. “I’m building a new funnel to …
Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion …
When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. You …
The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …
When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and …
First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …