Of all the challenges in modern data strategy, consent management—the steps an organisation takes to ensure that individuals have control over their data—is undeniably one of the hardest to navigate. It’s no secret that data is one of today’s most valuable commodities. To succeed, businesses must actively leverage their data to deliver the tailor-made products consumers have come to expect. And yet, long-term success hinges entirely upon using that data the right way—safely, ethically, and legally. But how do you do that? And what does that look like in the context of the still relatively new GDPR, ePrivacy Directive’s “cookie rule,” and the growing number of other global privacy laws and regulations?
In this on-demand webinar, Mixpanel’s Global Head of Privacy & Security, Peter Day, shares how you can create a levelled-up data strategy that accounts for effective consent management. Peter explains key trends emerging globally around consent, and the role it plays in analytics, as well as practical tips from the trenches.