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See how easy it is to build reports, optimize conversion funnels, and spot opportunities to improve your product – all in Mixpanel.

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The basics of Mixpanel

  • Real-time dashboards
  • Powerful analysis
  • Out-of-the-box reports
  • User journey mapping
  • Messaging + experiments

Visualize your data in seconds

  • Watch how data trends over time
  • Break down KPIs by country, device, or any other segment
  • Dig into the data to surface insights and opportunities for growth

Monitor and boost conversion rates

  • Build funnels for key goals like checkout, signup, or upgrade
  • Learn where users go when they don’t convert
  • Spot and plug the holes in your funnels

Create user groups to analyze and target

  • Create cohorts of high or low-performing users
  • Apply cohorts across reports to learn what drives their behavior
  • Target them with messages or experiments to influence their actions
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