Mixpanel for Iterable Customers

Iterable customers build better campaigns with Mixpanel

Mixpanel gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster.



  • Identify key cohorts based on in-product user behaviors
  • Send more relevant, targeted messages
  • Make smarter product investments

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Build better campaigns and products to deliver more seamless brand experiences

Mixpanel enables Iterable customers to learn who dropped out of your funnel, stopped using your product, or is ready for an upgrade, so you can engage these users with more precision in Iterable.

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Implementation in just a few clicks

Getting started is easy with our bi-directional integration. Iterable customers can integrate and begin sharing data with Mixpanel in just a few simple steps.

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Cart abandon cohort
Behavioral segmentation

Target users based on product activity

Create and sync cohorts of users based on their in-product actions, like buying 3 products in a month or abandoning multiple shopping carts in a week. Then engage them with targeted messaging in Iterable to increase customer lifetime value.

Talk to sales

Find the most opportune moment to engage users

Follow your users across the funnel and identify who drops off and when, so you can engage them on time and increase conversion. Find inactive users, or those that don’t retain, and engage them before they churn with custom campaigns in Iterable.


Analyze the impact of your messages

With our two-way integration, send event data from Iterable back to Mixpanel and see how your messages and their variants affected user behavior or key metrics like engagement, conversion rates, or user retention.

Get a better look inside Mixpanel–the most powerful, self-serve product analytics tool