The leading product analytics platform

Mixpanel gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster.

TRUSTED BY 26K+ COMPANIES WORLDWIDE

 

  • 80+ product updates in the past 12 months
  • New features to get the answers you need, faster
  • Free trial to take the new Mixpanel for a test-drive

Trusted by 26K+ companies worldwide

Top Rated Web Analytics Tool
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Customers' Choice Web & Mobile App Analytics
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Best Software Solution for 2019
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Mixpanel_Product_LP
  • award-trustradius@2x
    Top Rated Web Analytics Tool
  • award-peerinsights@2x
    Customers’ Choice Web & Mobile Analytics App
  • award-crowd@2x
    Best Software Solution for 2019

Build better products

Mixpanel gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster.

Segment
SEGMENT DEEPER

Understand your users' behavior better

Understand how people use your product with the most advanced behavioral segmentation features. Define your key metrics and find the biggest levers for growth as you explore who, what, and why caused the metrics to move. 

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impact
Understand the Impact

Did it work?

Ship a new feature, then evaluate if it worked by comparing the behavior of adopters and non-adopters. Mixpanel’s Impact report is the first and only report in the product analytics industry that leverages a propensity matching technique to get statistically sound results without a/b testing. 

Try it Free
integrations
Load data your way

Less hassle, more power.

Enterprise customers can import large volumes of data directly into Mixpanel and start tracking everything from sign-ups to transactions. Whether you prefer to use our SDKs, a CDP, or go straight to the API endpoints, you can send data to Mixpanel your way.

Try it Free