Mixpanel for B2B

Go beyond analyzing individual user behaviors by grouping data by account, device—or any other way you want to assess your business. Answer questions about account health, calculate the lifetime value of your assets, drive enterprise adoption, and more.

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ACCOUNT & COMPANY ANALYSIS

Measure and improve the health of your accounts

Understand what an engaged account looks like compared to an at-risk account and get a holistic view of the health of your business. Dig into the actual features keeping accounts engaged and see which accounts might supplemental adoption campaigns.

ACCOUNT-LEVEL RETENTION

Learn why certain accounts are retained better

Some users, like the engineers who implement a SaaS tool, may churn from your product after setup—and that’s not a bad thing. By looking at retention by account, you’ll see which accounts have retained users, so your results aren’t influenced by natural user churn. Or, see which accounts are most highly retained, broken out by account rep or industry.

EXPANDED CRITERIA FOR MESSAGES

Set conditional targeting based on group behavior

After discovering a technical issue in a batch of devices from a new supplier, you can create a cohort of users who’ve purchased a defective device in the last 30 days. Send them a targeted email with a note about installing a software update to get ahead of the problem.

ASSET ANALYSIS

Track asset or device activity for better forecasting

Measure the average number of times a venue gets booked each month, how often a POS system needs to be serviced, or how many accounts use your phones each week. Leverage that insight to help you forecast usage or hardware production and understand the lifetime of each asset.

Our Customer Success team is able to use Mixpanel Insights to better understand adoption, engagement, and retention across their customer base. Scott Kavanagh Sr. Principal Software Engineer, Blackbaud