The native Mixpanel-Iterable integration allows you to automate and optimize all your lifecycle marketing campaigns within Iterable, then measure and deeply understand their impact upon your product and users.
Getting started is easy with our bi-directional integration. Iterable customers can integrate and begin sharing data with Mixpanel in just a few simple steps.
Create and sync cohorts of users based on their in-product actions, like buying 3 products in a month or abandoning multiple shopping carts in a week. Then engage them with targeted messaging in Iterable to increase customer lifetime value.
Follow your users across the funnel and identify who drops off and when, so you can engage them on time and increase conversion. Find inactive users, or those that don’t retain, and engage them before they churn with custom campaigns in Iterable.
With our two-way integration, send event data from Iterable back to Mixpanel and see how your messages and their variants affected user behavior or key metrics like engagement, conversion rates, or user retention.