Best product analytics

Iterable customers
build better campaigns with Mixpanel

  • Effortlessly sync cohorts between Mixpanel and Iterable

  • Quickly segment and visualize your data

  • Send more relevant, targeted messages

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JOIN THE RANKS

#1 in Engagement Analytics

The native Mixpanel-Iterable integration allows you to automate and optimize all your lifecycle marketing campaigns within Iterable, then measure and deeply understand their impact upon your product and users.

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Get started quickly

Seamless Implementation

Getting started is easy with our bi-directional integration. Iterable customers can integrate and begin sharing data with Mixpanel in just a few simple steps.

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BEHAVIORAL SEGMENTATION

Target users based on product activity

Create and sync cohorts of users based on their in-product actions, like buying 3 products in a month or abandoning multiple shopping carts in a week. Then engage them with targeted messaging in Iterable to increase customer lifetime value.

Talk to sales
BEHAVIORALSEGMENTATION
FOCUSED TARGETING

Find the most opportune moment to engage users

Follow your users across the funnel and identify who drops off and when, so you can engage them on time and increase conversion. Find inactive users, or those that don’t retain, and engage them before they churn with custom campaigns in Iterable.

FocusedTargeting
POST-ENGAGEMENT ANALYSIS

Analyze the impact of your messages

With our two-way integration, send event data from Iterable back to Mixpanel and see how your messages and their variants affected user behavior or key metrics like engagement, conversion rates, or user retention.

PostEngagement