User analytics to grow your business

  • Understand why users behave the way they do.
  • Increase user engagement and retention.
  • Define, measure, and improve KPIs.
  • Understand why users behave the way they do.
  • Increase user engagement and retention.
  • Define, measure, and improve KPIs.

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    Top Rated Web Analytics Tool
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    Customers’ Choice Web & Mobile Analytics App
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    Best Software Solution for 2019
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Cohort analytics

Understand why users behave the way they do

Compare how different user groups behave, and spot patterns in terms of behavior, retention, churn, and more so that you can drive them to optimal action.

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FUNNELS AND USER FLOWS

Monitor and improve conversion rates

Understand what brings users to your site and apps, where they come from, and how to optimize the entire conversion flow. Learn how to boost traffic, and nudge more users to convert.

“Generally, there are power users, and through data, we can visualize the different patterns and pathways that these users take. By learning more about these power users, we know what aspects of the product to focus on, and where needs improvement.”

Samuel Lam Product Manager
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FUNNEL TRENDS

Track conversion rates over time

With Funnel Trends, track conversion trends over a certain time period to see when users dropped off. Through interesting segments, find which audiences affected conversion rates and find solutions to help them improve.

“Mixpanel is one of our key tools because it gives us focus and the ability to dial in on the metrics and initiatives that can make the biggest impact on our business.”

Carina Schwarzmueller Business Intelligence Manager/Business Analyst
Customer Spotlight

Making more bookings with Mixpanel

Resy used Mixpanel to track and improve its customer experience—ultimately increasing web reservations by 20%.

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