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Innovate with website analytics
Visualize how users flow through your website, what drives them through your conversion funnel, and why they drop off. Then use those insights to grow your business and improve KPIs.
USED BY OVER 26,000 COMPANIES FROM DIFFERENT INDUSTRIES AROUND THE WORLD
Build a website that that drives users to convert, and keeps them coming back.
Funnels
Monitor and improve conversion rates
Understand how to optimize the entire conversion flow on your website, by pinpointing where users drop off and why. Run A/B tests to nudge more users through the funnel, and measure the impact in Mixpanel.
Flows
Visualize how users navigate your website
Choose an event, like “add item to cart” or “download ebook” and visualize all the different paths users take through your site to get to that point, and the actions they take afterward.
Automatic segmentation
Pinpoint the users driving metrics up or down
Automatically surface the segments of users, like users referred from Facebook or those on mobile browsers, who convert significantly better or worse than others. Use that insight to adjust your ad budget or allocate your developer resources accordingly.
Accurate, real-time data
Get accurate customer and product data, including notifications when a KPI spikes or dips unexpectedly, in real-time across your website.
In-depth analysis
Identify trends and pinpoint their root cause. Through correlation analysis, look-alike modeling, and other data science techniques, find out what makes someone more likely to convert, or what keeps users retained 2 months later on your website.
Immediate action
Target users based on their actions or demographics with customized in-app messages or emails. Nudge them to complete a purchase, create an account, or simply to re-engage them, and then track the results in Mixpanel.
With the help of Mixpanel, HiddenValleyRanch.com saw a 30% increase in engagement.Kesha PatelWeb Analytics Group Manager
News sites need to have a product revolution. We really need to rethink from the ground-up exactly what it is these sites are doing. User analytics can help us.Jimmy WalesFounder and CEO
By analyzing our users' behaviors, we're able to learn what they use our product for, how they understand it, and why they tried it. This gives us the knowledge necessary to not only reach the right kind of audience, but also understand our clients and offer them a better experience. Marie LamondeContent Marketing Specialist
YOU'RE IN GOOD COMPANY
Talk to a Sales Representative
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.
You're in good company
Talk to a Sales Representative
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.
Let’s do this
What will your data teach you?
Join companies like Samsung, Intuit, and Expedia to unlock powerful insights you might be missing. See what Mixpanel can do for you.
With the help of Mixpanel, HiddenValleyRanch.com saw a 30% increase in engagement.Kesha Patel Web Analytics Group Manager
News sites need to have a product revolution. We really need to rethink from the ground-up exactly what it is these sites are doing. User analytics can help us.Jimmy Wales Founder and CEO
By analyzing our users' behaviors, we're able to learn what they use our product for, how they understand it, and why they tried it. This gives us the knowledge necessary to not only reach the right kind of audience, but also understand our clients and offer them a better experience.Marie Lamonde Content Marketing Specialist
