How is Mixpanel different than Google Analytics?

Mixpanel differs from Google Analytics in one major way: instead of tracking page views, it tracks the actions people take in your mobile or web application. We think ...

What should I track?

With Mixpanel you choose the events you want to track. This way you can be sure that you are focusing on relevant and actionable metrics that will help ...

How do I create a tracking plan?

When getting up and running with Mixpanel, we recommend creating a tracking plan (also sometimes called an implementation spec) that presents the business goals and questions you're trying ...

How do I track sources of web traffic?

When setting up your Mixpanel implementation, one issue of particular interest is tracking users by their original source of traffic. By default, Mixpanel does some of this tracking ...

Webinar Resource Page

This page is intended to be a supplement to the live webinar which is hosted every Tuesday at 11 am PST. The webinar is great chance to really ...

Staying Informed of API and Library Changes

If you would like to be notified when we update our API or our libraries, and receive any other announcements about technical changes to our service, please sign ...

Why measure events vs. page views?

The specific action a customer takes in your application gives you more insight into how they use your product than you can gain by measuring the number of ...

Can I use Mixpanel and Google Analytics at the same time?

Yes. The JavaScript snippets provided by each service are built in such way that they don't interfere with each other or other tags generally.

What if I don't have an engineer or want extra help?

Mixpanel's Solutions Team stands ready to answer any and all questions you have. You can get in touch at support@mixpanel.com. However, some customers of ours have found it ...

What languages does Mixpanel work with?

We currently have official libraries supporting Javascript, iOS, Android and Java. We also have code samples written for Python, PHP, Ruby and ActionScript. Information about libraries and code ...

EU-US Safe Harbor Framework

The European Commission’s Directive on Data Protection went into effect in October of 1998 and prohibits the transfer of personal data to non-European Union countries that do not ...