How is Mixpanel different than Google Analytics?

Mixpanel differs from Google Analytics in one major way: instead of tracking page views, it tracks the actions people take in your mobile or web application. We think ...

What should I track?

With Mixpanel you choose the events you want to track. This way you can be sure that you are focusing on relevant and actionable metrics that will help ...

How do I create a tracking plan?

When getting up and running with Mixpanel, we recommend creating a tracking plan (also sometimes called an implementation spec) that presents the business goals and questions you're trying ...

How do I track sources of web traffic?

When setting up your Mixpanel implementation, one issue of particular interest is tracking users by their original source of traffic. By default, Mixpanel does some of this tracking ...

Webinar Resource Page

This page is intended to be a supplement to the live webinar which is hosted every Tuesday at 11 am PST. The webinar is great chance to really ...

Staying Informed of API and Library Changes

If you would like to be notified when we update our API or our libraries, and receive any other announcements about technical changes to our service, please sign ...

Why measure events vs. page views?

The specific action a customer takes in your application gives you more insight into how they use your product than you can gain by measuring the number of ...

Can I use Mixpanel and Google Analytics at the same time?

Yes. The JavaScript snippets provided by each service are built in such way that they don't interfere with each other or other tags generally.

What languages does Mixpanel work with?

We currently have official libraries supporting Javascript, iOS, Android and Java. We also have code samples written for Python, PHP, Ruby and ActionScript. Information about libraries and code ...

EU-US Safe Harbor Framework

The European Commission’s Directive on Data Protection went into effect in October of 1998 and prohibits the transfer of personal data to non-European Union countries that do not ...

How can I measure bounce rate with Mixpanel?

In more traditional analytics platforms, bounce rate represents the percentage of visitors who navigate away from your site after viewing only one page. Given this metric, many businesses ...

Should I send data from my website and my app to two separate Mixpanel projects or to the same project?

Mixpanel allows you to either send data from your website and app to the same project or to two separate projects, so it’s up to you to determine ...

How do I get started with codeless mobile Event tracking?

To get started with codeless mobile Event tracking, click on the codeless tracking icon in the lower lefthand corner of your project, choose your platform, and connect your ...

What’s the best way to track video views, including full vs. partial views?

There are several options for tracking video, specifically how much of a video a user has viewed, in Mixpanel. Fire Events at certain checkpoints The recommended approach to ...

What is the difference between Event Properties, Super Properties, and People Properties, and which should I use?

If Events are the pillars of your Mixpanel project that show what your users do, then Properties are the building blocks that make up those actions. They illustrate ...

How do I track session length?

The power of Mixpanel is that it's completely customizable, and the data is driven by Events that are important to your particular business (as opposed to more generic ...