Where are super properties stored?

Mixpanel's client-side libraries utilize a system we call "super properties" to send user specific data along with your events. Super properties are no different from normal properties in ...

Where can I find my project token?

You can find your project token by clicking the gear icon on the lower left of your project or by clicking Account on the upper right. What is ...

How are funnels calculated?

Your customers must complete the steps you designate in your funnel in loose order. Loose order means that a customer can engage in other actions in between funnel ...

Where are people properties stored?

Overview People properties are user specific properties that can be sent to the People section of our interface. User specific properties can be sent to both the Engagement ...

How do Mixpanel's libraries assign unique identifiers by default?

By default, our Javascript, Android, iOS, and Actionscript libraries manage identities for you. User identification in Mixpanel is handled through a property called "distinct_id". Distinct_id is sent with ...

Can I track Google Analytics Style utm_ tags with Mixpanel?

Yes. Our JavaScript library automatically detects utm_source, utm_medium, utm_campaign, utm_content, and utm_term if they are present in your URL, and sets them as super properties. What is a ...

How should I name my events and properties?

The best way to structure your Mixpanel project is to build events around meaningful actions your customers take in your product. Think about the major milestone actions in ...

What is distinct_id?

Mixpanel can keep track of actions in your application right down to the individual customer level. This is done using a property called distinct_id. The property can (and ...

Can I host the js file myself?

If page load time is an issue, you can consider hosting it yourself. However, we update our code occasionally, so make sure you read our blog for announcements ...

Assigning Your Own Unique IDs to Users

User identification in Mixpanel is handled through a property called "distinct_id." Distinct_id must be sent with every event that you wish to tie to a user. There are ...

Does Mixpanel support ARC in iOS?

Our iOS library does not currently use ARC, though we do have plans to include it in the future. However, if your app uses ARC, you can still ...

What properties do Mixpanel's libraries store by default?

Many of Mixpanel's client-side libraries send certain super properties automatically. Below is the current list of event properties we collect. JavaScript City ($city) - The city of the ...

How can I use multiple install trackers with the Android library?

When your application is installed on a user's handset, the Google Play Store will only deliver referrer information to a single receiver. If Mixpanel is the only library ...

How should I handle my user identity with the Mixpanel javascript library?

After choosing the events you wish to track, managing your users' identities is one of the most important steps to a healthy Mixpanel integration. Here is how your ...