What timezone does Mixpanel use? How can I change it?

By default, Mixpanel will set your project timezone to Pacific. However, you can change it to any timezone you'd like by clicking the gear icon in lower left-hand ...

How is retention calculated?

The retention calculation in Mixpanel is designed to create a normalized, actionable metric to assess user engagement over arbitrary periods of time. It is our implementation of what ...

How does Mixpanel treat numbers?

There are lots of uses for sending numbers to Mixpanel, especially in Segmentation reports. Let's say you were instrumenting a music sharing site, and with every “song played” ...

How are funnels calculated?

Your customers must complete the steps you designate in your funnel in loose order. Loose order means that a customer can engage in other actions in between funnel ...

How do I change what reports are sent to me via Bookmarks?

The bookmarks tool will send you daily or weekly reports based on Trends views chosen by you within the Trends tab. Once you have selected the appropriate metrics ...