Cohorts: Overview Video

Watch in fullscreen mode for the best viewing experience! Learn more about Cohorts: How can I create custom cohorts of users? Which reports can use Cohorts? How can ...

Messages and Campaign: Overview Video

Learn how to use Messages and Campaign in this short video! Transcript below: Why Messaging is helpful Encourage users to stay in your product longer, convert faster, or ...

How are funnels calculated?

Uniques, not totals All Mixpanel funnels are based on unique users, not total events sent. The number you see for a step in a funnel is the number ...

Where can I find more information on Insights?

Insights is an upgraded version of the original Mixpanel report called Insight. It allows users to create complex queries to answer the deepest questions about their data. Insights ...

What is Predict?

Predict tells you how likely your users are to convert before they do. Grades are given to users based on their previous behavior. All you need to do ...

What is Dashboard?

Web Dashboards provide a collective view into your most important reports on your desktop! They allow you to quickly get a sense of your product’s key metrics in ...

Funnels: Overview Video

Watch in fullscreen mode for the best viewing experience! Learn more about Funnels: How are Funnels calculated? Can I create optional steps in my Funnel report? How can ...

Segmentation: Overview Video

Watch in fullscreen mode for the best viewing experience! Learn more about Segmentation: How is Insights different than Segmentation?

Retention: Overview Video

Watch in fullscreen mode for the best viewing experience! Learn more about Retention: How is Retention calculated?