Product Foundations

4 business analytics examples

Too many companies manage their data in silos. Marketing data stays with the marketing team, product data is confined to …

Product Foundations

Beyond metrics: How Notion measures the value of its ‘helpful’ content

All companies produce some kind of content, whether that’s in the form of a blog, videos, or social media posts—but …

Product Foundations

Camera On: Mixpanel’s Mark Johnson

This is Camera On, where digital builders call in to show us their workspaces and the stuff in them that …

Product Foundations

Beyond launch day: How to plan successful B2B product rollouts

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. And there are …

Product Foundations

You are a builder. Can AI replace you?

You are a builder. And what makes you a builder is not just your ability to code, sketch an illustration, …

Product Foundations

You are a builder

Ask anyone in your company, “What are you building?” We'll bet you everyone has an answer. “I’m building a new funnel to …

Product Foundations

How Segment avoids user onboarding drag for its technical product

Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion …

Inside Mixpanel Product Foundations

How we stay close to customers to create better user personas at Mixpanel

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. You …

Product Foundations

How to iterate on a product

The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …

Product Foundations

To build a data culture, focus on outcomes

When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …

Product Foundations

Modern marketing analytics: Understanding the full user journey

In this guide, we want to help you think strategically about the role of marketing analytics within your team and your organization as a whole. We want you to stop chasing numbers that don’t matter and focus on full user journey metrics that truly measure the impact of marketing.

Inside Mixpanel Product Foundations

Custom Buckets: Bringing more easy-to-use analysis power to Mixpanel

When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …

Blog Post Inside Mixpanel Product Foundations

What to do instead of asking users what they want

I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …

Inside Mixpanel Product Foundations

Why focusing on product polish is as important as your next feature

Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …

Product Foundations

5 things marketers wish their PMs knew about working together

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …

Product Foundations

Why product analytics should be part of every feature sprint

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …

Product Foundations

Mobile app user journeys: Definitions, analysis, and best practices

User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and …

Product Foundations

Creating a great product onboarding experience

First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …