2025 State of Product Analytics for Media & Entertainment
How do your metrics measure up to the rest of the industry?
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Find out what it takes to stand out
In our 2025 media benchmarks report, we share data and insights collected from Mixpanel, encompassing 3+ trillion events, 14+ billion unique users, and over 2.7k media and entertainment companies. Get insight into:
- Why one week retention rates fell for all but two subindustries
- Key metrics to track for acquisition, engagement, retention
- How to improve your product’s stickiness
- Recommendations for improvement going forward
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