What to expect

Product Spotlight

Keynotes from Mixpanel’s CEO Jen Taylor and CTO Anant Gupta on our AI-first vision

Immersive product zones to explore new features and real use cases

Hands-on workshops focused on practical applications and measurable outcomes

Inspiration

Forward-thinking, outcome-oriented discussions led by industry experts

Sessions featuring the people behind today’s top digital products sharing their actual experiences—not just generic best practices

Talks designed to spark creative thinking to help you unlock more impact from your product intelligence and analytics

Community

Meetup zones to expand your professional network

Bookable 1:1 slots with Mixpanel experts to discuss what’s possible—including how to make the most of your tech stack

Interactive brand experiences and partner showcase

Social and networking opportunities

What is mxp

MXP is for innovators who are immersed in the intersection of digital analytics and AI. Join fellow builders at MXP in London for a mix of inspiration, actionable learnings, and invigorating conversations.

Top companies attended MXP 2025

2026 Speakers

Jen Taylor

ceo

Anant Gupta

CTO

Damian Gona

CRO

Maria Laura Scuri

vp product

Tom Mann

Director of Product

Bhavesh Vaghela

CPTO & AI Founder

Oliver McQuitty

Product Director

Jen Heape

Product Leadership - Voice Agents

Debbie McMahon

VP Product

Fabrice Khullar

Director of Product

Prina Shah

Global Head of Product

Neil Roberts

Group Product Director

John Robinson

Sr Director Product Management

Harriet Kaufman

Sr Manager, Customer Success

Paul Lenser

Staff Product Marketing Manager

Max Taylor

Sr Solutions Engineer

Blake Kurinsky

Director of Product Management

Prabhath Nanisetty

Global Industry GTM
Leader - Technology

Kinjal Shah

Head of Analytics, Experimentation & AI

2026 Agenda

9:00 AM - 10:00 PM
Registration & Networking
10:00 AM – 10:30 AM
main stage

Mixpanel Keynote: Vision

In her opening keynote, Mixpanel CEO Jen Taylor will set the tone for Mixpanel’s next chapter and the opportunity ahead for all of us to think bigger. Drawing on her own experience as a product leader, Jen will share how Mixpanel is uniquely poised to be the key partner for product innovators and builders in an AI-native world.

Jen Taylor

CEO, MixPanel
10:30 AM – 11:00 AM
main stage
Mixpanel Keynote: Product

Anant Gupta takes the stage to unveil the latest and upcoming innovations in the Mixpanel platform. From new features to deeper AI integrations, this session gives attendees an early look at the product roadmap and how it's being built to help teams move faster with more confidence.

Anant Gupta

CTO, Mixpanel
11:00 AM - 11:20 AM
main stage

Fireside Chat & Customer Spotlight

Moonpig, the UK's leading personalised gifting platform, is on a mission to put data in the hands of every product decision. With Mixpanel at the core, they're dismantling the BI bottleneck — moving from fragmented tools and slow feedback loops to a self-service culture across product, UX, research and soon, the entire org. From Session Replay to MCP, Moonpig is building a customer intelligence layer that finally answers not just what users do, but why.

Damian Gona

CRO, Mixpanel

Tom Mann

Head of Product, Moonpig
11:30 AM – 1:00 PM
Lunch & Networking Break
1:00 AM – 1:30 PM
main stage

AI Has a Value Problem

The energy around AI has fundamentally shifted. 2025 was defined by fear — of being left behind, of competitors moving faster. 2026 is the year AI has to prove its worth. Most initiatives won't survive that test — not because the technology failed, but because no one was precise enough about what value meant in the first place. Drawing on 8+ years building and shipping GenAI products across financial services, retail, media and consumer goods, Jennifer will challenge the room to stop asking “what can AI do?” and start asking “what does our business actually need it to solve?”

Jen Heape

Product Leadership - Voice Agents
1:30 PM – 2:00 PM
main stage
The New Testing Paradigm:

Experimentation in the Age of AI

Product teams are making more decisions, faster — but does business confidence grow in line with development velocity? More features don't mean better judgment. This panel brings together senior product leaders to challenge the assumptions baked into how modern product teams operate, and debate what it actually takes to turn speed into a decision-making advantage. Drawing on Mixpanel's newly released whitepaper on the future of experimentation, the conversation explores the cultural and organisational shifts that separate teams who ship fast from teams who ship smart.

Bhavesh Vaghela

CPTO, AI London Marathon, & Founder

Oliver McQuitty

Product Director, Popsa

Daniil Karp

VP of Product Marketing, Mixpanel
2:00 PM – 2:30 PM
main stage
Signal Over Noise:

Running a 32M Player Platform

More data doesn't mean better decisions — unless you've built a culture that knows what to look for. FACEIT operates at a scale where product intuition alone doesn't cut it, and AI-generated insight without context is just fast noise. In this session, they share how they've approached analytics not as a reporting function, but as a decision-making infrastructure: which questions matter, who owns the answers, and how they've built the speed and clarity to act — even when the platform never sleeps.

Maria Laura Scuri

VP, Product Faceit
2:30 PM – 3:00 PM
main stage

The AI Adoption Gap

A growing disconnect exists between the pace at which product teams ship AI features and the rate at which users adopt them. The assumption that AI enthusiasm in the builder community maps to AI adoption in the real world might be one of the most expensive mistakes a product organisation can make right now. In this session, Debbie McMahon confronts that gap head on as loveholidays caters to millions of customers and learns from experimentation regularly. An honest account of what it takes to build AI products that earn real, sustained engagement.

Debbie McMahon

VP Product, loveholidays
2:20 PM - 2:50 PM
main stage

Inworld.ai

3:00 PM – 3:30 PM
Afternoon Break
3:40 PM - 4:40 PM
main stage
Built Different:

MCP Partner Panel

3:30 PM – 4:00 PM
main stage
Efficiency Gains or an Innovation Partner:

How is AI Creating Enterprise Value?

AI was supposed to make decisions easier. So why are some product leaders still flying blind? This panel cuts through the noise to examine where AI is genuinely moving the needle at enterprise scale — not in demos or pilots, but in the decisions that drive revenue, retention and growth.

Leaders from Boots, Just Eat, Expedia and Holiday Extras will get specific: how they're defining and measuring value from AI investment, how they're building organisational structures that let AI scale beyond one team, and what it actually takes to turn AI output into confident decisions. The conversation will challenge the assumption that AI value is primarily a cost story — and make the case for why the real opportunity is in decision quality, not just decision speed.

Prina Shah

Global Head of Product, Just Eat

Fabrice Khullar

Director of Product, Boots UK

Neil Roberts

Group Product Director, Holiday Extras

John Robinson

Sr Director Product Management, Expedia Group
4:30 PM - 6:30 PM
Happy Hour
1:30 PM – 2:30 PM
Mixpanel Masters

Mixpanel Masters: Experimentation

Most teams run experiments, but not all experiments actually teach them something. This hands-on session is built for practitioners who want to move beyond the basics: designing tests that generate clear signals, interpreting results with real statistical confidence, and building an experimentation culture that compounds over time. With a real dataset in a live Mixpanel sandbox, you'll tackle a genuine product challenge and walk away with a framework you can apply the very next week.

Paul Lenser

PMM, Mixpanel

Max Taylor

Senior Solutions Engineer, Mixpanel
1:30 PM – 2:30 PM
Mixpanel Masters

Roundtable: Building a Culture of Experimentation

Building a culture that bets smart. Experimentation culture is easy to preach, hard to sustain at enterprise scale. How do senior leaders create environments where teams run better experiments — not just more of them?

Harriet Kaufman

CS, Mixpanel
2:00 PM – 2:30 PM
Mixpanel Masters

Executive Roundtable (Invite Only)

AI is reshaping how product organisations are structured, funded and measured. The leaders getting it right aren't working from a playbook — they're building one right now. This invite-only roundtable gives direct access to that thinking: the strategies, the missteps and the decisions that are defining what AI value actually looks like in practice.

Anant Gupta

CTO, Mixpanel
2:45 PM – 3:00 PM
Mixpanel Masters

Mixpanel Masters: AI

Mixpanel's AI capabilities are moving fast, and this session is where you get your hands on them. Designed for practitioners who want more than a demo, this session puts you directly inside Mixpanel's newest AI releases, working through real product scenarios in a live sandbox. You'll experience firsthand how these features change the way you investigate what's happening in your product, understand why, and decide what to do next — then you'll do it yourself.

Paul Lenser

PMM, Mixpanel

Frequently asked questions

Is MXP free to attend?

Yes — MXP is a free event for registered attendees. Simply register via the link for your city and we'll confirm your place.

Who is MXP for?

MXP is designed for product managers, data analysts, growth practitioners, and digital product leaders who want to sharpen their craft, learn from peers, and explore what's next in product analytics and AI.

Do I need to be a Mixpanel customer to attend?

Not at all. MXP is open to anyone working in or around product, data, and growth — whether you're a Mixpanel user or just curious about what's happening in the space.

Can I bring my team?

Absolutely. We encourage teams to attend together — the workshops and product zones are especially valuable when you can work through them with colleagues.

What does a day at MXP look like?

MXP blends keynotes, thought leadership sessions, hands-on workshops, and immersive product zones — all in one day. There's also a Happy Hour at the end to keep the conversations going in a more relaxed setting.

Can I book a 1:1 with a Mixpanel expert on the day?

Yes — attendees can book dedicated 1:1 slots with members of the Mixpanel team to dig into their specific challenges, explore use cases, or get hands-on help with their tech stack.

Will sessions be recorded or available after the event?

MXP offers year-round access to content, community, and insights beyond the events themselves. Details on how to access post-event content will be shared with registered attendees.