A Mixpanel Conference

A Mixpanel Conference

A Mixpanel Conference

A Mixpanel Conference

Where data-driven leaders shape the future of growth

Where data-driven leaders shape the future of growth

Where data-driven leaders shape the future of growth

Where data-driven leaders shape the future of growth

May 27 – 28, 2025

San Francisco, CA

REGISTER

Join us for a conference focused on growing your product and broadening digital analytics knowledge.

WHY ATTEND

What you’ll learn

Hear from industry leaders and explore trends shaping the digital analytics space. Study real examples of leveraging data to optimize the customer journey. Discover advanced techniques and hear from our most successful customers about how they leverage Mixpanel in their data toolkits.

What to expect

An exclusive 2-day summit focused on learning, growth, and connection. Step away from the office and connect with fellow leaders in a relaxed, offsite environment. Engage in inspiring keynotes, interactive workshops, and collaborative discussions.

Who you’ll meet

Join a vibrant community of product and data leaders from across North America. Forge connections with like-minded professionals and learn from some of the industry's top voices.

WHAT IS MXP

MXP is Mixpanel's global customer conference. Celebrating innovation and thought leadership, MXP aims to connect practitioners and leaders in the world of user behavior and product analytics.

We’re bringing our customers across North America together for an executive summit designed to inspire new ideas, fuel innovation, forge meaningful connections, and foster valuable knowledge sharing. Gain insights from leading product experts in North America as they share their expertise on data strategies, building successful products, and developing high-impact product teams.

Speakers

Dan Cummings

Head of Global Product Analytics, McDonald's

Dan Cummings

Head of Global Product Analytics, McDonald's

Dan Cummings

Head of Global Product Analytics, McDonald's

Dan Cummings

Head of Global Product Analytics, McDonald's

Amy Hsuan

Chief Customer and Revenue Officer, Mixpanel

Amy Hsuan

Chief Customer and Revenue Officer, Mixpanel

Amy Hsuan

Chief Customer and Revenue Officer, Mixpanel

Amy Hsuan

Chief Customer and Revenue Officer, Mixpanel

Edward Hsu

Chief Product Officer, Mixpanel

Edward Hsu

Chief Product Officer, Mixpanel

Edward Hsu

Chief Product Officer, Mixpanel

Edward Hsu

Chief Product Officer, Mixpanel

Agenda

Agenda

Tuesday, May 27, 2025

Tuesday, May 27, 2025

Arrival

Exclusive Welcome Reception

Attendees arrive, check-in

4:30PM

Arrival

Exclusive Welcome Reception

Attendees arrive, check-in

4:30PM

Arrival

Exclusive Welcome Reception

Attendees arrive, check-in

4:30PM

Arrival

Exclusive Welcome Reception

Attendees arrive, check-in

4:30PM

Welcome

Welcome Leadership Dinner

Connect with fellow attendees over handcrafted cocktails and gourmet canapés in an intimate, invite-only setting.

5:00PM – 8:00PM

Welcome

Welcome Leadership Dinner

Connect with fellow attendees over handcrafted cocktails and gourmet canapés in an intimate, invite-only setting.

5:00PM – 8:00PM

Welcome

Welcome Leadership Dinner

Connect with fellow attendees over handcrafted cocktails and gourmet canapés in an intimate, invite-only setting.

5:00PM – 8:00PM

Welcome

Welcome Leadership Dinner

Connect with fellow attendees over handcrafted cocktails and gourmet canapés in an intimate, invite-only setting.

5:00PM – 8:00PM

Wednesday, May 28, 2025

Wednesday, May 28, 2025

Check-In

Registration & Lunch

11:30AM – 1:00PM

Check-In

Registration & Lunch

11:30AM – 1:00PM

Check-In

Registration & Lunch

11:30AM – 1:00PM

Check-In

Registration & Lunch

11:30AM – 1:00PM

Talk

The State of Digital Analytics in North America

Amy Hsuan

Chief Customer and Revenue Officer, Mixpanel

Ed Hsu

Chief Product Officer, Mixpanel

1:00PM – 1:30PM

Talk

The State of Digital Analytics in North America

Amy Hsuan

Chief Customer and Revenue Officer, Mixpanel

Ed Hsu

Chief Product Officer, Mixpanel

1:00PM – 1:30PM

Talk

The State of Digital Analytics in North America

Amy Hsuan

Chief Customer and Revenue Officer, Mixpanel

Ed Hsu

Chief Product Officer, Mixpanel

1:00PM – 1:30PM

Talk

The State of Digital Analytics in North America

Amy Hsuan

Chief Customer and Revenue Officer, Mixpanel

Ed Hsu

Chief Product Officer, Mixpanel

1:00PM – 1:30PM

Customer Spotlight

From Chaos to Clarity: Architecting Product Analytics for Actionable Data Insights

Dan Cummings

Head of Global Product Analytics, McDonald's

1:35PM – 2:00PM

Customer Spotlight

From Chaos to Clarity: Architecting Product Analytics for Actionable Data Insights

Dan Cummings

Head of Global Product Analytics, McDonald's

1:35PM – 2:00PM

Customer Spotlight

From Chaos to Clarity: Architecting Product Analytics for Actionable Data Insights

Dan Cummings

Head of Global Product Analytics, McDonald's

1:35PM – 2:00PM

Customer Spotlight

From Chaos to Clarity: Architecting Product Analytics for Actionable Data Insights

Dan Cummings

Head of Global Product Analytics, McDonald's

1:35PM – 2:00PM

Mixpanel Customers

Customer Spotlight

Get inspired by success stories of Mixpanel customers across North America.

2:00PM – 2:25PM

Mixpanel Customers

Customer Spotlight

Get inspired by success stories of Mixpanel customers across North America.

2:00PM – 2:25PM

Mixpanel Customers

Customer Spotlight

Get inspired by success stories of Mixpanel customers across North America.

2:00PM – 2:25PM

Mixpanel Customers

Customer Spotlight

Get inspired by success stories of Mixpanel customers across North America.

2:00PM – 2:25PM

Coffee Break

Coffee Break

Talk

Mixpanel Product Vision & Roadmap

Edward Hsu

Chief Product Officer, Mixpanel

3:00PM – 3:50PM

Talk

Mixpanel Product Vision & Roadmap

Edward Hsu

Chief Product Officer, Mixpanel

3:00PM – 3:50PM

Talk

Mixpanel Product Vision & Roadmap

Edward Hsu

Chief Product Officer, Mixpanel

3:00PM – 3:50PM

Talk

Mixpanel Product Vision & Roadmap

Edward Hsu

Chief Product Officer, Mixpanel

3:00PM – 3:50PM

Panel

AI & Data-Driven Growth Panel: Shaping the Future of Product Innovation

4:00PM – 4:45PM

Panel

AI & Data-Driven Growth Panel: Shaping the Future of Product Innovation

4:00PM – 4:45PM

Panel

AI & Data-Driven Growth Panel: Shaping the Future of Product Innovation

4:00PM – 4:45PM

Panel

AI & Data-Driven Growth Panel: Shaping the Future of Product Innovation

4:00PM – 4:45PM

Talk

Closing Keynote

5:00PM – 5:50PM

Talk

Closing Keynote

5:00PM – 5:50PM

Talk

Closing Keynote

5:00PM – 5:50PM

Talk

Closing Keynote

5:00PM – 5:50PM

Closing

Closing Dinner & Customer Awards

Wrap up the event with an elegant closing dinner and awards ceremony, celebrating the achievements of our customers with great food, meaningful connections, and well-deserved recognition.

6:00PM Onwards

Closing

Closing Dinner & Customer Awards

Wrap up the event with an elegant closing dinner and awards ceremony, celebrating the achievements of our customers with great food, meaningful connections, and well-deserved recognition.

6:00PM Onwards

Closing

Closing Dinner & Customer Awards

Wrap up the event with an elegant closing dinner and awards ceremony, celebrating the achievements of our customers with great food, meaningful connections, and well-deserved recognition.

6:00PM Onwards

Closing

Closing Dinner & Customer Awards

Wrap up the event with an elegant closing dinner and awards ceremony, celebrating the achievements of our customers with great food, meaningful connections, and well-deserved recognition.

6:00PM Onwards

WHAT IS MXP

FAQ

When and where will MXP SF take place?

Who should attend?

What is the cost of attending this event?

Who can I contact for questions?

When and where will MXP SF take place?

Who should attend?

What is the cost of attending this event?

Who can I contact for questions?

When and where will MXP SF take place?

Who should attend?

What is the cost of attending this event?

Who can I contact for questions?

When and where will MXP SF take place?

Who should attend?

What is the cost of attending this event?

Who can I contact for questions?