what to expect

Product Spotlight

Keynotes from Mixpanel’s CEO Jen Taylor and CTO Anant Gupta on our AI-first vision

Immersive product zones to explore new features and real use cases

Hands-on workshops focused on practical applications and measurable outcomes

Inspiration

Forward-thinking, outcome-oriented discussions led by industry experts

Sessions featuring the people behind today’s top digital products sharing their actual experiences—not just generic best practices

Teams behind today’s most impactful digital products sharing lived experiences rather than theory

Community

Meetup zones to expand your professional network

Bookable 1:1 slots with Mixpanel experts to discuss what’s possible—including how to make the most of your tech stack

Interactive brand experiences and partner showcase

Social and networking opportunities

What is mxp

MXP is for innovators who are immersed in the intersection of digital analytics and AI. Join fellow builders at MXP in San Francisco for a mix of inspiration, actionable learnings, and invigorating conversations.

Top companies attended MXP 2025

2026 Speakers

Jen Taylor

ceo

Artin Bogdanov

Co-Founder & CEO

Francis Brero

VP of AI & Strategy

Victoria J. Chin

Head of Product for AI Strategy

Kylan Gibbs

CEO

Mejuri-Gandharv Kalra

Director of Digital Product & UX

Blake Kurinsky

Director of Product Management

Prabhath Nanisetty

Global Industry GTM
Leader - Technology

Paul Senechko

VP of Engineering

Kinjal Shah

Head of Analytics, Experimentation & AI

Ellen Wong

VP of Engineering

Anant Gupta

CTO

Damian Gona

CRO

Scott Cohen

VP of Customer Success and Solution Engineering

Daniil Karp

VP of Product Marketing

Reuben Moss

Senior Solutions Engineer

Russell Loube

Senior Product Manager, Mixpanel

Marissa Kuhrau

Sr. Director, Support Engineering

Emma Janiszewski

Solutions Engineer

Dan Schmidt

Staff Product Manager, Mixpanel

Blake Kurinsky

Director of Product Management

Prabhath Nanisetty

Global Industry GTM
Leader - Technology

Kinjal Shah

Head of Analytics, Experimentation & AI

2026 Agenda

10:00 AM – 10:30 AM
main stage

Mixpanel Keynote: Vision

In her opening keynote, Mixpanel CEO Jen Taylor will set the tone for Mixpanel’s next chapter and the opportunity ahead for all of us to think bigger. Drawing on her own experience as a product leader, Jen will share how Mixpanel is uniquely poised to be the key partner for product innovators and builders in an AI-native world.

Jen Taylor

CEO, MixPanel
10:30 AM - 11:00 AM
main stage

Mixpanel Keynote: Product

Anant Gupta takes the stage to unveil the latest and upcoming innovations in the Mixpanel platform. From new features to deeper AI integrations, this session gives attendees an early look at the product roadmap and how it’s being built to help teams move faster with more confidence.

Anant Gupta

CTO, MIxpanel
11:00 AM - 11:30 AM
main stage
Fireside Chat & Customer Spotlight:

Damian Gona and Kinjal Shah, Head of Analytics, Experimentation & AI, Chewy

At Chewy, understanding the “why” behind customer behavior is key to moving faster and building better products. In this session, learn how Chewy cuts through noise to uncover meaningful insights across web and app, empowering product and marketing teams with self-service analytics. By connecting data across their ecosystem and enabling faster decision-making. Chewy turns intelligence into action - improving critical journeys like checkout, subscriptions, and retention.

Damian Gona

CRO, Mixpanel

Kinjal Shah

Head of Analytics, Experimentation & AI, Chewy
11:30 AM - 1:00 PM
Break
1:00 PM - 1:40 PM
main stage
Customer Panel:

How Data-Driven Teams Scale at the Speed of Innovation

Product teams today are expected to move faster, experiment continuously, and make decisions with confidence—without waiting on data teams. In this session, we’ll explore how teams have evolved their product operating model by democratizing access to data, enabling self-service analytics across teams, and using insights to guide everything from feature development to AI investment. Learn how to connect the full customer journey, measure real impact, and empowers teams to build smarter, faster, and with greater clarity.

Daniil Karp

vp of product marketing, mixpanel

Blake Kurinsky

director of product management, sprout social

Victoria J. Chin

Head of Product for AI Strategy, Asana
1:00 PM - 1:40 PM
main stage
The MCP Shift:

How Model Context Protocol is Rewiring Product, Data, and Growth

Today’s Ecommerce leaders aren’t just reacting to change - they are building for it. Join product leaders from Mejuri and other brands as they share their evolving digital experiences to meet modern customer expectations. From experimentation and personalisation to drive faster product iteration and deepened customer loyalty, this conversation explores how leading brands are redefining what great looks like in today’s product landscape.

Ellen Wong

VP of Engineering, OneSignal

Paul Senechko

VP of Engineering, Customer.io

Francis Brero

VP of AI & Strategy, HG Insights

Marissa Kuhrau

Sr. Director, Support Engineering, Mixpanel
1:45 PM - 2:25 PM
main stage

What Separates AI Programs That Scale From Ones That Stall

Launching AI initiatives is the easy part. Building one that compounds, where each product decision makes the next one smarter, and AI stops being a project and starts being how your team works, is something far fewer organizations have figured out. Drawing on his experience scaling AI programs across some of the world’s largest enterprises, Prabhath breaks down the patterns he sees again and again: what stalling actually looks like from the inside, what scaling teams do in the first 90 days that others don’t, and how get the most out of your program.

Prabhath Nanisetty

Global Industry GTM Leader - Technology, Snowflake
2:30 pm - 3:00 pm
main stage
The Death of the Click:

Navigating the Shift from UI to Agent Analytics

For the past decade, the product playbook was written in clicks, funnels, and conversion flows. But as generative AI replaces static interfaces with conversational agents, our traditional instrumentation is breaking. How do you measure the "conversion" of a vibe, a tone, or a personality?

In this session, Kylan Gibbs, CEO of Inworld AI, explores the transition from tracking user actions to examining agent interactions. We will move beyond basic chat logs to discuss how leading companies are treating AI model selection as a core product experiment—A/B testing LLMs, prompts, and voices against hard business outcomes like retention and LTV. Finally, we’ll look at the future of "Self-Evolving Products": systems that use real-time data loops to automatically optimize their own configurations, closing the gap between insight and action.

Kylan Gibbs

CEO, INWORLD AI
2:20 PM - 2:50 PM
main stage

Inworld.ai

3:35 PM - 3:55 PM
Break
3:40 PM - 4:40 PM
main stage
Built Different:

MCP Partner Panel

3:55 PM - 4:55 PM
main stage
The New Rules of Ecommerce:

Speed, Signal and Customer Obsession

Today’s Ecommerce leaders aren’t just reacting to change - they are building for it. Join product leaders from Ecommerce brands as they share their evolving digital experiences to meet modern customer expectations. From experimentation and personalization to drive faster product iteration and deepened customer loyalty, this conversation explores how leading brands are redefining what great looks like in today’s product landscape.

Mejuri-Gandharv Kalra

Director of Digital Product & UX, Mejuri

Artin Bogdanov

Co-Founder & CEO, SUN

Scott Cohen

VP of Customer Success and Solution Engineering, Mixpanel
5:00 PM - 6:00 PM
Happy Hour Reception
2:30 PM = 3:30 PM
Mixpanel Masters

Mixpanel Masters: Experimentation

Most teams run experiments, but not all experiments actually teach them something. This hands-on session is built for practitioners who want to move beyond the basics: designing tests that generate clear signals, interpreting results with real statistical confidence, and building an experimentation culture that compounds over time. With a real dataset in a live Mixpanel sandbox, you'll tackle a genuine product challenge and walk away with a framework you can apply the very next week.

Russell Loube

Senior Product Manager, Mixpanel

Reuben Moss

Senior Solutions Engineer, Mixpanel
3:55 PM - 4:55 PM
Mixpanel Masters

Mixpanel Masters: AI

Mixpanel's AI capabilities are moving fast, and this session is where you get your hands on them. Designed for practitioners who want more than a demo, this session puts you directly inside Mixpanel's newest AI releases, working through real product scenarios in a live sandbox. You'll experience firsthand how these features change the way you investigate what's happening in your product, understand why, and decide what to do next — then you'll do it yourself.

Dan Schmidt

Staff Product Manager, Mixpanel

Emma Janiszewski

Solutions Engineer, Mixpanel

Frequently asked questions

Is MXP free to attend?

Yes — MXP is a free event for registered attendees. Simply register via the link for your city and we'll confirm your place.

Who is MXP for?

MXP is designed for product managers, data analysts, growth practitioners, and digital product leaders who want to sharpen their craft, learn from peers, and explore what's next in product analytics and AI.

Do I need to be a Mixpanel customer to attend?

Not at all. MXP is open to anyone working in or around product, data, and growth — whether you're a Mixpanel user or just curious about what's happening in the space.

Can I bring my team?

Absolutely. We encourage teams to attend together — the workshops and product zones are especially valuable when you can work through them with colleagues.

What does a day at MXP look like?

MXP blends keynotes, thought leadership sessions, hands-on workshops, and immersive product zones — all in one day. There's also a Happy Hour at the end to keep the conversations going in a more relaxed setting.

Can I book a 1:1 with a Mixpanel expert on the day?

Yes — attendees can book dedicated 1:1 slots with members of the Mixpanel team to dig into their specific challenges, explore use cases, or get hands-on help with their tech stack.

Will sessions be recorded or available after the event?

MXP offers year-round access to content, community, and insights beyond the events themselves. Details on how to access post-event content will be shared with registered attendees.